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Troubleshooting

Marketing an event? Think Video, Video, Video!

Tiziana Giordano

1 February, 2020 • 

Regardless of the size of your event, video should be the primary tool for telling that story 📖

It is instantly accessible and relatable. It drives to the heart of your story and helps you document the event in an inclusive, emotional and engaging way. If it’s done well, not only will you be able to wow your attendees, you will be able to engage with audiences who didn’t even come to the event in the first place!

But there is a lot of video content out there vying for attention. A recent study found that many young people are scrolling up to 90 metres a day on their phones. That’s equivalent to the height of the Statue of Liberty!

Did you know that on an average, we scroll through at least 300 feet (90 meters) of content daily? 📱

So how are you going to provoke that sought-after ‘thumb stop’? What is going to make your video stand out from the rest?

Well, the more creative you can get, the better. Event video content has the potential to be so much more than the classic montage of people enjoying themselves.

With a little planning you can deploy different video styles which bring different voices, opinions and personalities to your content:

  • Ask speakers, colleagues and delegates to film themselves in the run-up to the event
  • Use video, text and gifs to make announcements such as ticket launch, line-up confirmations and vendor lists
  • Film colleagues providing FAQs for the event. People are much more likely to watch videos than wade through long FAQ text documents
  • Consider a video diary of the event team as they set everything up

By incorporating a variety of video types, you can bring the spirit of the event to life by enabling your attendees to become your storytellers.

Read more

Interested in how you could use video marketing at your event? Download our free mini guide.

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