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TroubleshootingWhen the UK government announced the country would go into lockdown, overnight the beauty industry ground to a halt.
Four months on, the government began to announce plans to reopen the economy, with the beauty industry a glaring omission. As hairdressers, pubs, bars, restaurants, and the like began to reopen, the beauty community was still unable to work.
In response, beauty and wellness booking service Beautystack launched the #BringBeautyBack campaign, asking their community to contribute to a video showing impact that Covid-19 has had on the beauty professional community.
'We wanted to make a video to reassure clients, to show the government that we are COVID-19 secure, and to show the whole industry that we are ready and able to work' explained Sharmadean Reid, Beautystack's founder.
This should be a clear, easy-to-understand summary of the Story.
What’s more authentic than a video message to contributors explaining what they need to do? This is the time to really hammer home what the purpose of the Story is, and get the contributors excited to be a part of it.
Contributors are more likely to take part in a Story if the introduction is simple, with a clear instruction as to what they need to do, and how the footage is going to be used.
We need your help to create a film to show the world the impact that COVID-19 has had on the Beauty Pro community.
Share your story with the world and let your clients, the government and your fellow Pros know that you’re ready to work.
Please keep your answers short and succinct. No longer than 60 seconds per question!
Please hold your phone landscape and ensure clear lighting!
Deadline for submission is Tuesday 7th July
1 - How much money have you lost during Covid
1a - How have you been surviving? (Savings, part time jobs, UC etc)
2 - Did you get to access any of the Gov financial packages.
3 - How have you kept in touch with your clients? How are they doing?
4 - How have you prepared your business for return to work to be “Covid Secure” Show any PPE etc.
5 - What's your one message to Boris?
6 - What's your one message to your Clients?
7 - How has the Beautystack community supported and helped you during lockdown?
Thank you for speaking up and we will be turning this into a collective story from us all!
Here's how Beautystack got their contributions:
Check out the final piece below. 👇
Thanks for reading 🤗
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