Video email signatures

To build stronger and more personal connections over email with prospects and customers. Adding video to our email signatures can help us stand out, feel more human, and promote us as creators.

1. Story title

This should be a clear, easy-to-understand summary of the Story.

Story title - Meet the team

Video email signatures

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2. Story introduction video

What’s more authentic than a video message to contributors explaining what they need to do? This is the time to really hammer home what the purpose of the Story is, and get the contributors excited to be a part of it.

Story introduction video - Meet the team

Video introductions allow for a more personal touch to a Story, and put contributors at ease. Lead by example and explain how they should participate!

3. Story introduction

Contributors are more likely to take part in a Story if the introduction is simple, with a clear instruction as to what they need to do, and how the footage is going to be used.

Story introduction - Meet the team

We are creating video email signatures for the commercial team! Why are we doing this? To help you build stronger and more personal connections with everyone you email.

🎥What to capture:

Introduce yourself
A few interesting things about you
What you do and what someone can contact you for.

Have fun with it and let your personality come through!

FILMING DEADLINE: FRIDAY 8th FEBRUARY

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Story creator Brendan said:

A short deadline was set, but extended slightly to allow for late submissions. A couple of group updates were sent out during filming to shout of those who submitted and encourage those who hadn't to take action.
Before the deadline, it can be useful to share some of the clips that have come in to inspire non-contributors and create a sense of momentum.

Check out the final piece below. 👇

Final video - Meet the team

We each added our personal video to a hyperlinked thumbnail in our email signatures. The videos got a good number of views and opened up some good conversations.

Thanks for reading 🤗

Video email signatures

Purpose of Story 🤔

Setting the Story up ✍️

1. Story title

2. Story introduction video

3. Story introduction

Getting contributions ✅

The Final Video 🎬

Inspired? Why not create your own story?