Orange squiggle Pink cross Yellow crosses 3 orange wavy lines Orange dashes

Resources > Blog > Employer Branding

10 ways to build brand trust in your business

Wondering how to build brand trust and confidence in your business? Here are ten tips to improve trust in your brand and preserve it for years to come.

Clélie Protopapas image

Written by Clélie Protopapas

1 Sep, 2023  â€“  6 min read

As a business owner, you know that building brand trust is essential to your success. Without trust, consumers will be less inclined to support and return to your business - which can lead to critical consequences. In this blog post, we will discuss 10 ways to build trust with your customers and create a successful brand people love and believe in.

What is brand trust?

Brand trust is the belief that customers have in a company and its products or services. Customers base this trust on factors like the company’s reputation, transparency, fairness, and the value it brings to them. All of these factors work together to create a trusting relationship between customer and company. It’s important to note that brand trust isn’t built overnight – it takes time, effort, and consistency to earn it.

Why is brand trust important?

When customers trust a company, they’re more likely to do business with them. This means they’re more likely to buy products or services from the company, leading to increased sales and revenue. Customers who trust a brand are also more likely to recommend it to others. This word-of-mouth marketing is extremely valuable because it helps to attract new customers and grow the business. Brand trust can also help to create loyalty among customers. When customers trust a company, they’re more likely to stick with it, even when other options are available. This loyalty can lead to repeat business and long-term relationships.

10 ways to build trust in a brand

There are many ways that companies can build trust with their customers:

1. Be active & refine your presence on social media

Having a strong presence on popular platforms like Facebook, Instagram, X or TikTok is paramount for building trust in business. This means regularly posting high-quality content that is relevant to your target audience. For example, if you’re a clothing company, you might post fashion tips or style inspiration to show that you are an expert in your field and passionate about the industry. You should be quick to respond to comments or reviews - both positive and negative. Doing so shows that you’re listening to your customers and are willing to address their concerns.

A surefire way of building brand trust via social media is by encouraging user-generated content. This is when customers post photos or videos of themselves using your products. It’s a great way to build trust, as it shows that real people are using and enjoying your products.

2. Be authentic

Being authentic as a business means being genuine, honest, and transparent in your customer interactions. For example, if you make a mistake, own up to it and apologise. Don’t try to hide it or make excuses – this will only damage your reputation and make people lose faith in your company. It’s also important to be clear about what your company stands for. Your values should be evident in everything you do, from the way you treat your employees to the way you market your products. Remember, your Employer Brand is a key component of your Corporate Brand. Be sure that your actions always align with your words.

3. Focus on content

A great way to build trust is by creating high-quality content that is relevant and interesting to your target audience. This could include blog posts, articles, infographics, or even better - videos. Videos made in-house allow customers to get to know your company and stakeholders/employees and customers in a more personal way, which is a good starting point to build brand trust through transparency. Videos made outside of your company (i.e. by customers themselves) are an excellent way to get to the next level and show that you’re not only trustworthy but also popular and in demand. Specifically, using testimonial advertising to build brand trust is a very effective strategy as it allows potential customers to hear real, first-hand accounts of other people’s positive experiences with your company.

4. Embrace transparency

Being transparent means being open and honest about your company, products, and processes. For example, if you use sustainable sourcing or manufacturing practices, be sure to let your customers know. If you’re transparent about how you do business, it will show that you have nothing to hide and that you’re proud of your products and practices.

5. Welcome feedback and rectify

In order to build trust, you need to be open to feedback and willing to make changes based on what your customers want. No company is perfect, and there will always be room for improvement. By welcoming feedback and making changes accordingly, you’ll show that you’re listening to your customers and that you’re committed to providing them with the best possible experience.

Never miss an article

We’ll deliver our latest content straight to your inbox

6. Define and communicate company values

You need to have a clear understanding of your company values to be able to build brand trust. Once you’ve defined your values, it’s important to communicate them to your team and customers. This will help everyone understand what your company stands for and why they should trust you. Plus, it will help establish an emotional connection with your customers, which is essential for building brand trust.

7. Put a face to the brand

In order to build trust, you need to put a face to the brand. This means letting your customers see the people that make your brand. It will help consumers relate to your company on a more personal level and make them feel like they’re part of something bigger, this will also benefit your Employer Brand. A great way to do this is with video. Videos allow customers to get to know your employees and see the faces surrounding your brand. Using Seenit for video marketing can help you achieve this by allowing you to collect some incredibly valuable user-generated content from your team.

8. Build brand equity first

Many people think that building brand trust is all about marketing. But the truth is, it starts with your product. If you have a great product, customers will naturally start to trust your brand. So, before you even start thinking about marketing, make sure you have a strong foundation to build on. Once you have that, you can start thinking about ways to market your product and build brand trust.

9. Tell the brand story

Consumers want to know that there’s a story behind the brand they’re buying from. They want to know that real people with real passions are working on the product. So, don’t be afraid to tell your brand story. This is an excellent way to connect with consumers and build trust. In fact, telling your story makes your business more relatable and will help you establish a deeper connection with your customers.

10. Be consistent

One of the most important things you can do to build brand trust is to be consistent. This means being consistent with your values,  messaging,  visuals, and overall brand identity. It’s important to remember that trust is built over time, so it’s essential to be consistent in everything you do. If you’re not consistent, customers will likely get confused and lose trust in your brand.

How incorporating video can help build brand trust

Video is one of the most powerful tools you can use to build brand trust. It allows you to put a face to the brand and tell the story behind it. It also helps create an emotional connection with customers, which is essential for building trust.

But when it comes to video content, nothing beats user-generated reviews to build brand trust. It lets customers see that others have had positive experiences with your brand and that you’re committed to providing the best possible experience. Plus, it will show that you are a transparent business with a good reputation, as customers can see real reviews for themselves.

If you’re looking for ways to build brand trust, incorporating video should be at the top of your list. It’s one of the most powerful ways to connect with customers, build trust, and create a strong foundation for your business. The process of collecting valuable video testimonials may seem daunting, but the good news is that Seenit can do all the heavy lifting for you. Our platform makes it easy to collect and share user-generated content, so you can focus on other aspects of your business. Contact us today to learn more about how we can help you build brand trust with video.

Recommended for you

View all