Employer Brand KPIs mini guide
Employer Branding
12 min
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Authentic video creation is on the rise, we all do it on an almost daily basis in our personal lives and it is fast becoming a useful tool in the professional sphere too. It’s a great way to spread a genuine message in a fast and effective way. Whether it’s for recruitment, internal communications, or marketing, businesses are quickly realising the value and scalability of Seenit.
But with the rise in popularity of this form of communication, many creators tasked with spreading their message feel uncomfortable on camera.
If you’ve ever tried filming yourself for a short project, you’ll know just how difficult it can be to come across as, well … not robotic 🤖
Being a company that specialises in authentic video creation, you can bet your bottom dollar that we know as well as anyone how uncomfortable it can be.
When these are well captured, they’re engaging, informative, and much more fun than a boring email - the value of this for an organisation speaks for itself. Contrastingly, there is nothing more cringeworthy than having to sit through a minute long video with someone who clearly doesn’t want to be on camera.
We can relate. Way back when in 2017 we made a video called ‘Confessions of a camera shy guy’. Two years on, here are our top six tips for being on camera:
No one gets it right the first time. Rome wasn’t built in a day and you can’t give an Oscar-winning performance straight out the blocks. Even the people who seem like they were born for the camera will have incredibly awkward audition tapes from when they set out (check out famous YouTubers’ first videos if you don’t believe me). If you need someone to help film you, try and ask a friend or someone you feel comfortable with.
The thought of slipping up on camera can make anyone nervous. Whether you are working from a script or talking ad lib, jumbling your words can cause major nerves, no matter how experienced you are on camera. But don’t worry, it’s actually good to make mistakes. We actively encourage our customers to include bloopers in the final edit to humanise the video and even encourage more people to get involved in future filming. Bloopers help to make videos feel less scripted and more human.
Okay so this might not sound like the most groundbreaking piece of advice but it is worth bearing in mind. So much is lost through the camera, even if you’re in the best mood you’ve been in all week, without smiling you’ll seem like Mr Grumpy on a bad day!
Speak clearly and intonate your words properly. Mumbling to the point of incoherence is a sure fire way to make your audience switch off. Using your hands is a good way to come across as more animated and keep your audience entertained.
Being a bit weird is more than okay - it captivates your viewers’ attention.
Location and where you stand is so important as it can create a really interesting video clip but it can also make you feel A LOT more comfortable. It could be outside, on the go or at home, that’s the beauty of you having the control and the camera in your pocket. Picking somewhere familiar or a spot that looks amazing can help relieve some of those nerves. When choosing a location, think about where you stand, the lighting, and ambient sound. Don’t be afraid to mix things up and talk on the move - a bit of variety helps create a more engaging video.
If there is a team of people (or another person) helping you to make your final video, keep that in mind - they are helping you. They want you to look good as it makes them look good. Accept the tips they give you and allow them to direct you (especially if they’re more experienced). It’s not a criticism, just a suggestion on how to improve.
