Building an authentic Employer Brand through employee voices
28 Sep, 2023
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Starting a commercial role on day 1 of lockdown was always going to come with it’s challenges. The reality is that this wasn’t just a first time for me, it was a first time for the business too, so we all had to figure it out together.
This is a challenge many businesses had to face due to Covid-19 lockdown and something that we’ll continue to face until offices will be back to run business as usual, which is something a lot of large companies don’t see happening before the end of 2020.
Therefore, I wanted to run a Seenit project to share and collect ideas and create an open forum in what was a unique situation at the time. Getting everyone working together and sharing their thoughts certainly made it an easier start for me, and the hope is that we’d use these learnings to be even better the next time a new starter joins the business.
Luckly, at Seenit we are a small team, which made the getting to know people part much easier. However, for large companies like Vodafone, who also have continued to hire and on-board new employees during lockdown, this might have been a more challenging endeavour.
So what they did was was brilliant - they started ‘Video Diaries of a Virtual Recruit’ asking their new joiners to document their experience of joining Vodafone during this global pandemic. Watch two such video diaries below.
Starting a new job isn’t easy at the best of times, but being able to share and communicate through video made me feel much more connected to my colleagues who I still haven’t even met in person yet.
So, what have you learned from your remote onboarding experience? Please share your comments below, and get in touch if you’d like to learn more on how user-generated video can be a great tool to engage and onboard your new hires.
28 Sep, 2023