How Lifeplus is using Seenit to create authentic content through UGC

Pieces of content captured using Seenit.

Different creators across the global business.

Uploads from 140 locations across the globe.

Meet Lifeplus

Lifeplus is an international referral marketing company offering high-quality nutritional supplements & organic skincare.

They became a customer five years ago to showcase the variety of people who sell for and buy Lifeplus goods and how life-changing it is. More recently, Seenit is now being used for recruitment, marketing, and events.

Health, Wellness, and Fitness
St Neots

“For Lifeplus we have found a tool that supports our content strategy, to create authentic, genuine content, filmed through the eyes of our staff and our customers.”

Faye Elmore, Head of Customer and Brand Marketing

The challenge

Lifeplus needed a way to collect video stories from both their 10,000+ associates and employees based all across Europe and the world to engage their communities around their flagship event ‘Spirit of Lifeplus’. Attendees come from countries all across the world and so ensuring everyone could take part in the video project, no matter what language they speak, was a very important challenge to overcome, too.

The solution

Seenit enables Lifeplus to capture the truly inspirational atmosphere and emotions at their events through their global community of members, who are most passionate about what the brand stands for.

“We quickly realised Seenit offered more opportunities beyond that of event content and so factored in bringing our customer stories to life through our customer campaigns. Other departments outside of Marketing have also adopted Seenit, as a way to help us to communicate internally, manage teams through change as well as help our recruitment process.”

The result

The output the Lifeplus team managed to get from Seenit over their initial rollout were 3 amazing edited videos made up of over 400 shots by 85 Contributors. These were shown during the event to engage the thousands of contributors as they entered the main hall and also post-event becoming their best performing Social Media content to date.

“The people at Seenit are, for me, what makes Seenit. The tech and the platform go without saying to help to facilitate the end result but, ultimately the added value comes through the great team and the service they provide”

Some of Lifeplus's best videos