Goodbye stock photos, hello user-generated content

When was the last time you saw a stock photo on the website of a world-class business? What impact does using often ubiquitous stock photography have on your content?

This is the question we are asking in our latest webinar, as we look to explore alternatives to stock photography to make your marketing content really stand out. Having recently ditched stock and built a library of user-generated content, Ed Stennett, Marketing Manager here at Seenit, will take the through the good, the bad, and the ugly of stock photography.

Neilson Group research indicates that 92% of consumers are more likely to trust user-generated content more than traditional advertising. Genuine images have shown to gain a Higher Prospect Conversion Rate and yield greater effectiveness for Value Propositions.

In this webinar with the CMA, we’ll look at some great alternatives to stock, explore the benefits of user-generated content, and share our top tips to help you supercharge your content!

Founded in 2014 as the world’s first video crowdsourcing platform, Seenit helps marketers and communicators tell powerful stories online. Seenit’s award-winning technology and team enable organisations of all sizes to crowdsource, edit and publish user-generated video content remotely from anyone, anywhere, reducing the cost of video production and boosting engagement with employees and customers. Named among Europe’s top 100 Startups by WIRED magazine, Seenit works with organisations including Spotify, BBC, Amazon, CocaCola, Liberty Global, ING and Vodafone.