From storytelling to storymaking

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About this session

From storytelling to storymaking
Cause: Supporting local business through lockdown

Join Gast贸n Tourn, Chief Marketing Officer at Appear Here for a conversation with Jessica Ryan, CEO at Broadway Unlocked on why storymaking is the new storytelling when it comes to building stronger brands.

What we will cover:

  • The evolution from storytelling to storymaking
  • How storymaking can give your community a voice
  • The future of storytelling for businesses

Meet the speakers

Gast贸n Tourn Photograph

Gast贸n Tourn

Chief Marketing Officer at Appear Here

Gast贸n Tourn is CMO of Appear Here, the world's leading marketplace for retail space. He previously worked for Google across several international markets. Gast贸n studied Communication at the University of Buenos Aires, completed an MBA programme in Marketing at The Wharton School and a Master's in Creative Writing at Oxford University. If that wasn't nerd enough, he is currently studying for a Master's in Software Engineering at Harvard University, as he dreams of becoming a code poet.

Moderator: Jessica Ryan Photograph

Moderator: Jessica Ryan

Chief Executive Officer of Broadway Unlocked and All Together Now

Jessica is an award-winning actor/writer/director. Her groundbreaking work across arts, technology and activism has been featured at Talks at Google, Voyage LA, Idealist, W42ST Magazine, and has earned her membership in The Zuckerberg Institute as well as an ambassadorship for Summit. In the past ten months, Jessica has taken her companies from pre-revenue to profitable with 50+ live show days across 10 industries and has helped arts organisations raise almost 4 million dollars through Broadway Unlocked鈥檚 proprietary digital fundraising format. 

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