Opening panel | How storytelling can positively influence the growth of your business

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About this session

How storytelling can positively influence the growth of your business

The oldest of all the arts, storytelling is in our DNA. For over 20,000 years, humans have been telling stories. Whether written or spoken, it’s clear that storytelling is one of the fundamental building blocks of human communication and the most powerful way of delivering a message.

In business, storytelling can elevate a brand and lay the foundations for long-term loyalty.

Facts shared within stories are 20x more likely to be remembered. This is because stories go beyond the key points of a message. They connect the dots of raw data through a human narrative; they seek to involve the audience by inviting them to feel the emotions behind the facts.

Our speakers will demonstrate the key role storytelling plays across multiple business areas in influencing the growth of your business:

  • Marketing and brand
  • Leadership
  • Inclusion and diversity
  • Corporate Social Responsibilities

Meet the speakers

Moderator: Lauren von Stackelberg Photograph

Moderator: Lauren von Stackelberg

Global Head of Inclusion and Diversity at Expedia

Lauren is an entrepreneurial leader and Forbes 30under30 listmaker with experience as Expedia Group’s first Global Head of Inclusion & Diversity, J.P. Morgan’s founding Head of Female Client Strategy, Founder of a micro-fund in Ghana, Co-Founder of The WealthiHer Network, Trustee of Founders4Schools and Chair of Foreign Sisters.

Dame Heather Rabbatts Photograph

Dame Heather Rabbatts

TIME’S UP UK Chair and Producer at Cove Pictures

Heather began her career as a lawyer, then a government advisor and was the youngest CEO of a Local Authority. She was the first woman and person of colour on the board of the English FA in 150 years, served on the boards of the Bank of England and the Royal Opera House and commissioned award-winning content as a senior executive at Channel 4 Television. Today Heather’s career spans executive and non-executive roles across law, government, sport & media. 

In 2018 Heather became Chair of TIME’S UP UK and in 2019 joined TIME’S UP global board. Born out of the revelations of #MeToo, TIME’S UP advocates to end sexual harassment, change representation and pay parity to achieve long term cultural change.

Kavell Brown Photograph

Kavell Brown

Senior Coordinator of Community Investment and Corporate Social Responsibility at ViacomCBS

Growing up in the projects of New York City raised by his single mother alongside his twin brother, Kavell is no stranger to hardships that come with humble beginnings. Today Kavell oversees the ViacomCBS’ corporate philanthropic giving, spearheads company-wide youth engagement initiatives, and helps to develop prosocial cause marketing campaigns with his team.

Gastón Tourn Photograph

Gastón Tourn

Chief Marketing Officer at Appear Here

Gastón is CMO of Appear Here, the world's leading marketplace for retail space. He previously worked for Google across several international markets. Gastón studied Communication at the University of Buenos Aires, completed an MBA programme in Marketing at The Wharton School and a Master's in Creative Writing at Oxford University. If that wasn't nerd enough, he is currently studying for a Master's in Software Engineering at Harvard University, as he dreams of becoming a code poet.

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