Building an authentic Employer Brand through employee voices
28 Sep, 2023
As part of our ‘Coffee Break’ series, we welcomed EY to the stage for our third webinar of 2022. Joining our CEO and Founder, Emily Forbes, was Shona Wilson, Global Employer Brand Experience Leader at EY.
In the webinar, we discussed Shona’s three key learnings from evolving the Employee Value Proposition at EY and how she leads the team that helps position EY as a top employer to attract, engage, and retain the best talent and create exceptional experiences. Alongside this, we discussed what’s next for EY’s Employer Brand and EVP and how they have shifted to an ‘always on’ strategy.
We explored how a company that employs over 300,000 people worldwide approached building their EVP, and the part Shona had to play. We also looked at how this approach differed pre and post-pandemic and how it’s constantly evolving.
As one of the largest tech employers globally, we took a closer look at a recent campaign that looked to attract top talent. From the content produced and channels used to the results and learnings, we dived into the campaign. Shona gave a unique insight into how EY brings their EVP to life to attract the best talent, keeping DE&I at the forefront, and the role that user-generated content played.
With over 20 live questions answered and the use of data to touch upon key points such as measuring the effectiveness of your EVP, attracting Gen Z talent and getting your employees involved, this is not one to be missed.
Watch the on-demand recording now!
CEO and Founder
With a background in documentary and production, Emily founded Seenit with a mission to create a more open, human and inclusive world through the power of collaborative storytelling. With the belief that everyone has a story worth telling, and an opinion worth contributing, she has built a platform to enable any organisation to co-create User-Generated Video with their own employees, amplifying the voices of those most knowledgeable and passionate about a subject or situation. Seenit today is working across the UK, Europe and US powering stories for customers such as Amazon, Citi Bank, and Sky.
Global Employer Brand Experience Leader
Shona is EY’s Global Employer Brand Experience Leader, responsible for leading the team that helps position EY as a top employer to attract, engage, and retain the best talent and create exceptional experiences. Shona has worked with EY since 2010 in a range of talent marketing roles – amplifying distinctive employer brand attributes and closing employer brand skills gaps through innovative marketing and communications strategies. Originally from Scotland and lived in various locations worldwide, she currently lives in Brighton, England, with her wife Sharon and dogs Jarvis and Jett.
28 Sep, 2023