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In today’s fast evolving landscape, employer branding (EB) is no longer just a recruitment function it’s a strategic business lever.

66% of consumers say they’re more likely to recommend a brand if they follow an employee on social media. With the average user spending over six hours a day across platforms like LinkedIn, TikTok, and Instagram, your brand is being seen whether you're controlling the narrative or not. Employee-shared content gets 8x more engagement than brand channels. Advocacy isn’t a nice-to-have anymore. It’s a must-have. A strategy proven to boost reach, build trust, and deepen brand understanding. Over the past two years, it’s become a critical pillar of employer branding. We’ve partnered with global award-winning employer branding agency Wiser to take employee storytelling to the next level. Because when employees are seen and heard, so is your brand.

Trust Is Broken - But Your Employees Can Fix It: By Emily Forbes, CEO & Founder of Seenit

Welcome to Seenit: No Filter, our brand new monthly catch-up about all things user-generated content. Think of it as your friendly guide to what's interesting, what's hot, and how you can make real user generated content work wonders for your brand. We're big believers in keeping it authentic, and we're here to help you get started (or keep going strong!).

With under a month to go until International Women’s Day, the time can sneak up quickly. If you’re wondering how you’ll have your IWD content ready in time, here’s some quick inspo for harnessing user-generated video content that will strengthen your employer brand while helping you show up for the campaign. 💪

With budgets tighter and everyone doing more with less, employer brand and recruiter teams can’t afford to pass over the major resource they have right under their noses: employee content creators. Getting your people involved in content creation is your 2025 hack to unlock a more authentic, engaging, and effective content strategy.

It’s been eventful lately, hasn’t it? Leaps forward in AI, global uncertainty, but somehow, good old fashioned human storytelling is still with us. Might be more important than ever, actually. What’s to come in 2025 for content creators? We took a look at what above the line, brand and marketing agencies are predicting for content trends in the year ahead – and turned those into projections for the recruitment marketing industry.

We’re thrilled to announce the launch of a brand-new feature on the Seenit platform: the Content Generator! This powerful tool automatically creates multiple content assets from a single video, saving you time and effort.

Employee Resource Groups (ERGs) seem to be growing in popularity and are said to be present in around 90% of Fortune 500 companies. Here we explore the opportunities for creating Employee-Generated Content (EGC) with ERGs for inclusive and effective storytelling.

Today, candidates expect more than a wall of text when they visit your careers page. They want to see and hear what life is like inside your company so they can envision themselves in the role you’re hiring for.

This Mental Health Awareness Week we're exploring the link between employee storytelling and employee wellbeing and mental health. We’re asking the question - ‘Can Employee Generated Content play a part in supporting positive mental health for employees?’

A strong employee value proposition (EVP) can be the difference between a company that thrives and one that merely survives in today’s talent market. It’s the strategic

In this ultimate guide, we explore Internal Communications, why it’s so important to the functioning of a business, and how to improve your organisation’s strategy.

In this ultimate guide, we cover what an Employer Brand is, why it's important, how it helps attract, engage and retain top talent and the role of employee-generated video

Find out how to turn employees into advocates to feature them at the forefront of your Recruitment Marketing, with Chris Woods from Mars.

A strong employer branding strategy can help improve talent acquisition & retention. Here is all you need to know about building your own employer branding strategy.

Are you doing enough to boost your employer brand through your career pages? Here are 9 best practices to follow when creating your careers page.

Brand engagement is an essential strategy to connect with your customers through effective communication. Find out how to build a brand engagement strategy.

We talked to Mary Streetzel, Head of Employer Brand at Google about the value of employer brand, how to develop your own, and why the line is blurring between corporate brand and employer brand.

In a recent webinar, we talked to Mary Streetzel, Head of Employer Brand at Google about the value of UGC to an organisation's employer brand and how to make the most of employee advocacy.

Wondering how to build brand trust and confidence in your business? Here are ten tips to improve trust in your brand and preserve it for years to come.

Break down silos between Recruitment Marketing and Employer Brand. What metrics to track, and insights to attract top talent and build a strong workforce.

Types of employee engagement have different classifications based on the level of engagement and desired end results. Here is all you need to know.

Managing change can be challenging, but it’s important for your employees to feel supported through times of change, check out our guide here.

Diversity, equity and inclusion are values that promote equality, fairness and empowerment to different groups of individuals

Effective internal communication is one of the most important factors of a productive and engaged team. Here is how you can use internal comms videos to improve engagement.

Knowing that your employees are motivated is one of the best news for your organisation. Here are the top motivation theories to apply to keep employees motivated.

To actually improve employee engagement, you need to optimise it at every stage of an employee life cycle. Here we describe each stage and how you can optimise.

Effective leadership can have a big impact on how your employees feel at work. Here is all you need to know about the role of leadership in improving engagement.

In this article, we discuss the most common barriers to employee engagement and share tips on how your organisation can overcome them.

Find out how employee engagement differentiates from employee motivation and how how they help to build an engaged and motivated workforce.

Not sure where to start with creating an effective employee value proposition? Check out 12 best examples from companies that provide a strong EVP here.

In business, storytelling can elevate a brand and lay the foundations for long-term loyalty. Here is our all-in-one guide to storytelling.

Having a well-thought-out employee retention strategy means you are really serious about positive workplace culture. Here are the top strategies to implement.

Camera movement can add a lot of meaning to your footage, so it’s important to understand how different types of movement are interpreted by your viewers.

A positive workplace culture significantly improves employee engagement, retention and performance. Here is how you can ensure a positive culture at your organisation.

Holiday season is around the corner and it's your opportunity to tell your employees how much they mean to you. Here is how to use videos to boost your messaging.

All you need to know about what candidate experience is, why it matters for a successful recruitment strategy and how you can improve it with personalised videos.

User-generated video (UGV) is fast-becoming one of the most effective mediums in brand marketing. Here is our all-in-one guide to UGV production.

UGV is fast-becoming one of the most effective mediums to build trust & provoke emotions in audience. Here is our all-in-one guide on UGV production.

Content creation isn’t reserved for production studios. Never before has authentic video content been more simple to create, edit and share with the world.

Employee-led videos can be a powerful tool to drive and improve the company culture. Here are the top employee video ideas which you should foster.

Engaged employees are important for any organisation. But, how do you know if an employee is engaged? Here are the top traits of engaged employees.

What is composition, exactly? Composition is the arranging of elements in an image or scene in a way that is pleasing and easy to read. Basically, understanding good composition will help you to create more eye-catching content.