Powering authenticity at
scale
How Amazon leverages employee storytelling to compete for the best talent
"We were able to increase our careers site traffic by 200% and increase applications for quality candidates by 35%.”
Matt Sharp, Global EB Lead - Amazon
Meet
Amazon is the world’s largest online retailer and leader in cloud computing, AI, and digital innovation
Seenit was brought into Amazon in 2018 by Amazon’s Employer Brand team in the Retail division. The main goal of Seenit was to produce videos captured by their employees to build trust with their audiences and tell more authentic stories.
Challenge 1: High-volume hiring needs
Amazon needed to hire at volume while also competing against the likes of Apple and Google for the best talent in the tech space.
Challenge 2: Building brand trust
To win next generation candidates, Amazon must amplify employee voices to showcase authentic culture and values.
Challenge 3: Explaining complex roles
Job descriptions alone don’t cut through, complex roles must be humanised to be accessible and appealing.
Impact across 8 years
"It's really been a pleasure to work with the Seenit team and think about how we can constantly raise the bar to be more fun and be more creative" - Sadie Nachtigal Snr Employer Brand Manager
1,500+
Employee uploads
15,000+
Pieces of content
2x
CTR
5x
Teams in Seenit
+200%
Career site traffic
1.9M+
Impressions
+57%
Shares
2000
Landing page visits
21
Concrete Applications
Create content that
speaks
like you.
Not everyone else.
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