Powering authenticity at

scale

How Amazon leverages employee storytelling to compete for the best talent

Client Image

"We were able to increase our careers site traffic by 200% and increase applications for quality candidates by 35%.”

Matt Sharp, Global EB Lead - Amazon

Meet

Amazon is the world’s largest online retailer and leader in cloud computing, AI, and digital innovation

Seenit was brought into Amazon in 2018 by Amazon’s Employer Brand team in the Retail division. The main goal of Seenit was to produce videos captured by their employees to build trust with their audiences and tell more authentic stories.

1M +
1M +

Employees

Employees

50
50

Countries

Countries

Challenge 1: High-volume hiring needs

Amazon needed to hire at volume while also competing against the likes of Apple and Google for the best talent in the tech space.

Challenge 1: High-volume hiring needs

Amazon needed to hire at volume while also competing against the likes of Apple and Google for the best talent in the tech space.

Challenge 1: High-volume hiring needs

Amazon needed to hire at volume while also competing against the likes of Apple and Google for the best talent in the tech space.

Challenge 2: Building brand trust

To win next generation candidates, Amazon must amplify employee voices to showcase authentic culture and values.

Challenge 2: Building brand trust

To win next generation candidates, Amazon must amplify employee voices to showcase authentic culture and values.

Challenge 2: Building brand trust

To win next generation candidates, Amazon must amplify employee voices to showcase authentic culture and values.

Challenge 3: Explaining complex roles

Job descriptions alone don’t cut through, complex roles must be humanised to be accessible and appealing.

Challenge 3: Explaining complex roles

Job descriptions alone don’t cut through, complex roles must be humanised to be accessible and appealing.

Challenge 3: Explaining complex roles

Job descriptions alone don’t cut through, complex roles must be humanised to be accessible and appealing.

Impact across 8 years

"It's really been a pleasure to work with the Seenit team and think about how we can constantly raise the bar to be more fun and be more creative" - Sadie Nachtigal Snr Employer Brand Manager

1,500+

Employee uploads

1,500+

Employee uploads

1,500+

Employee uploads

15,000+

Pieces of content

15,000+

Pieces of content

15,000+

Pieces of content

2x

CTR

2x

CTR

2x

CTR

5x

Teams in Seenit

5x

Teams in Seenit

5x

Teams in Seenit

+200%

Career site traffic

+200%

Career site traffic

+200%

Career site traffic

10-words-or-less campaign

Just one of hundreds of videos Amazon have created on Seenit

1.9M+

Impressions

+57%

Shares

2000

Landing page visits

21

Concrete Applications

How Seenit works

The fastest way to get content from your team and turn it into impactful stories

Get content from your team

Create a project using our AI, and get amazing content from your team with our optimised uploading experience.

1

Create video super-fast

Generate a branded video using our AI, with smart features like auto lower-thirds and smart trimming.

2

Share, host or embed

Quickly embed the site on your intranet or careers site, or post to your channels. Use our AI tools to audit your content.

3

  • AI-enhanced teleprompter

  • Generate other assets

  • AI Editing

  • Build an authentic stock library

  • Enterprise-level security

  • Self-record brand video in secs

How Seenit works

The fastest way to get content from your team and turn it into impactful stories

Get content from your team

Create a project using our AI, and get amazing content from your team with our optimised uploading experience.

1

Create video super-fast

Generate a branded video using our AI, with smart features like auto lower-thirds and smart trimming.

2

Share, host or embed

Quickly embed the site on your intranet or careers site, or post to your channels. Use our AI tools to audit your content.

3

  • AI-enhanced teleprompter

  • Generate other assets

  • AI Editing

  • Build an authentic stock library

  • Enterprise-level security

  • Self-record brand video in secs

How Seenit works

The fastest way to get content from your team and turn it into impactful stories

Get content from your team

Create a project using our AI, and get amazing content from your team with our optimised uploading experience.

1

Create video super-fast

Generate a branded video using our AI, with smart features like auto lower-thirds and smart trimming.

2

Share, host or embed

Quickly embed the site on your intranet or careers site, or post to your channels. Use our AI tools to audit your content.

3

  • AI-enhanced teleprompter

  • Generate other assets

  • AI Editing

  • Build an authentic stock library

  • Enterprise-level security

  • Self-record brand video in secs

The fastest way to turn employee voices into content that drives culture, communication, and hiring.

© 2025 Seenit. All right reserved.

© 2025 Seenit. All rights reserved.