Transforming
hiring
through employee video
Harnessing the power of employee storytelling to drive business success.
"Long Q&As weren’t being read; we needed authentic, engaging culture stories people actually watch.”
Timothy Schepis, Global Employer Brand Director at Coupang
Meet
Coupang is South Korea’s and Taiwans largest e-commerce company.
"Before Seenit, Coupang was doing employee storytelling through Q&A with long articles, and would post a photo, but people aren’t reading long articles anymore and we needed to find an authentic and more engaging way to showcase culture and our employees’ stories"
Challenge 1: High-volume hiring needs
Fast-scaling growth and retention challenges mean Coupang must constantly refresh content to support aggressive recruiting goals.
Challenge 2: Lean team, big demand
Content production has to scale efficiently despite limited resources.
Challenge 3: Data-driven impact
Every asset must not only engage but also improve conversion metrics.
Impact across 4 years
"Seenit has evolved alongside us, as we’ve scaled and adapted. With the addition of Seenit’s AI functionality, it’s been especially impactful not only empowering my team to create more content, but also enabling us to deliver it faster and at a higher production quality.”
3x
Video output
70%
VTR
5x
Views
8x
Click through
2x
Impressions
FTS Team Video Performance
Just one of hundreds of videos Coupang have created on Seenit
20M+
Impressions
200
Applications
22
Interviews
2
Hires
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