Balancing AI
innovation
How Thermo Fisher elevates the employee voice while remaining authentic
"With Seenit we can get quick, authentic responses in people’s own voices, without the usual friction. It helps us gather real stories at scale and has been a game changer for our employer brand.”
Joaquin Benevante, Sr. Global Employer Brand & Events Manager - Thermo Fisher
Meet
Thermo Fisher Scientific is the world leader in serving science.
Seenit was brought into Thermo Fisher's employer branding team in 2023 as they wanted to create and scale more targeted stories from within the company. The main goal was to have a platform where they could collect quality uploads and track key performance metrics.
Challenge 1: Produce more targeted stories
Thermo Fisher wanted to create more targeted video campaigns to reflect what it is truely like to work there
Challenge 2: Distributed Workforce
Thermo Fisher struggled to collect quality uploads from there distributed and global workforce
Challenge 3: Track uploads, clicks and views
Wanted a way to be able to have visibility over employee uploads and video metrics
Impact 2 across years
"Lean teams can make content go further by using Seenit’s Content Generator to repurpose and break down content into smaller, bite-sized pieces, helping each upload have a greater impact" - Courtney Flaherty, Employer Brand Manager
400
Video Edits
1400+
Uploads
25+
Regions
180+
Contributors
1300+
Video Plays
Science of Hiring Campaign
Thermo Fishers intern Mary created this video herself within Seenit
16.5k
Followers
1200+
Reached
50+
Likes
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