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Reflecting on the State of Employer Brand

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About this Webinar

Seenit’s CEO, Emily Forbes, was joined by Helen Durkin, Senior Employer Brand Program Manager at, Adam Sunman, Global Employer Brand at Walgreens Boots Alliance, and Joey Price, CEO of Jumpstart:HR and host of the ‘Life, and Coffee’ podcast.

We discussed how covid-19 has impacted Employer Brand and changed priorities for talent attraction, what content is engaging talent, how to create authentic stories and the big no-no’s of Employer Brand.

Emily and our panel touched on the impact of covid-19 on Employer Brand priorities, what messages and content are attracting people most, and the big ‘no-no’s of Employer Brand.

Helen, Joey and Adam discussed shifts towards remote status, opportunities for learning and training, and diversity statements as crucial factors for talent attraction. Adam highlighted that the key to appeal to more and more people is “about finding those stories that make people think ‘wow, I want to be a part of that!’.

Not to worry if you missed the event. You can watch the webinar on-demand again here.

Be sure to tune in to our next webinar on Wednesday 27th October at 3 pm, where we will be joined by Kat Ogunsanwo, Senior Internal Communications and Employer Brand Manager at Camelot, and Raj Basani, Digital Content and Engagement Manager at Harrods.

We will be diving into company values and internal communications and how they can increase employee engagement and help to build strong Employer Brands. See you there!

Meet the speakers

Emily Forbes Photograph

Emily Forbes

CEO and Founder

With a background in documentary and production, Emily founded Seenit with a mission to create a more open, human and inclusive world through the power of collaborative storytelling. With the belief that everyone has a story worth telling, and an opinion worth contributing, she has built a platform to enable any organisation to co-create User-Generated Video with their own employees, amplifying the voices of those most knowledgeable and passionate about a subject or situation. Seenit today is working across the UK, Europe and US powering stories for customers such as Amazon, Citi Bank, and Sky.

Helen Durkin Photograph

Helen Durkin

Senior Employer Brand Program Manager at Indeed

Helen is responsible for building the Indeed global employer brand strategy.

With over 10 years of experience working for brands such as Indeed, Sage and Carphone Warehouse/Dixons Carphone, Helen has experienced most of the challenges within the EB space.

As an award winner for her work and awards judge, Helen knows her stuff and is happy to share everything she has learnt so far in her career.

Adam Sunman Photograph

Adam Sunman

Global Employer Brand at Walgreens Boots Alliance

Adam has created and deployed employer brands across the World, from Vodafone to LEGO group – currently heading up Employer branding at Walgreens Boots Alliance.

He has a particular passion in how engagement and inclusion shape business culture and external perception.

Joey V. Price Photograph

Joey V. Price

Founder and CEO of Jumpstart:HR.

The company offers HR outsourcing and consulting for startups and small businesses. Joey also hosts the "Business, Life, and Coffee" podcast, with personal development and success tips for entrepreneurs.

A seasoned HR professional with hands-on experience in multiple organisations, Joey advocates for businesses to "translate their goal into high ROI through happily engaged staff members." He also serves on the Advisory Board for the HR Department at the Forbes School of Business and Technology and the Ethics in AI Board at Arena Analytics.

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