Seenit joins Unseen Group to accelerate the next phase of growth

We’re excited to share that Seenit has joined the Unseen Group, a growing ecosystem of talent technology businesses helping employers attract, assess and develop talent in more human and data-driven ways.

Over the past decade, Seenit has helped organisations including Amazon and Vodafone turn employee voices into authentic, high-impact video content that strengthens talent attraction, internal communication and employee development.

Joining Unseen marks an exciting next chapter for Seenit, enabling us to scale our impact while continuing to champion employee-generated content across the entire talent lifecycle.

Importantly, Seenit will continue to operate as a dedicated platform within the Unseen ecosystem, supporting the customers and community that have helped shape the product to date.

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Building the next chapter together

Seenit was founded on a simple belief: that the most powerful stories organisations can tell come from their people.

From employer brand and recruitment, through to onboarding, communication and culture, employee-generated content helps organisations connect in ways that feel authentic, human and trusted.

Joining Unseen gives us the opportunity to take that mission further by placing employee voice alongside other critical parts of the talent journey, including candidate engagement, assessment, onboarding and development.

Emily Forbes, Founder of Seenit, said:

“From my first meeting with Zac, it was clear our missions were aligned and that Unseen was building something ambitious. I’m incredibly proud of what we’ve achieved at Seenit, and joining Unseen gives us the opportunity to scale that impact even further.

There’s a lot for us to look forward to as we enter this next chapter of growth.”

Emily continued:

“Our goal has always been to see employee content embedded across the entire talent lifecycle. Employee voice plays a critical role in how candidates understand organisations, how people connect once they join, and how culture grows over time.

Being part of Unseen allows that voice to sit alongside engagement, assessment, onboarding and development tools where it can have even greater impact.”

Strengthening the talent technology ecosystem

Unseen recently relaunched with a new website and unified offering designed to help large-scale employers make fair, data-driven hiring decisions while delivering exceptional candidate and employee experiences.

Zac Williams, CEO of Unseen Group, said:

“I’m really pleased to welcome Seenit to the Group. Its employee-generated content platform is a powerful addition at a time when the industry is calling for more human-centred talent solutions.

Seenit strengthens our employer-led offering and expands the tools we provide across the talent journey, from candidate engagement through to video screening, assessments, onboarding and employee development.”

A moment of change for recruitment and talent technology

The move also comes at a time of rapid change across recruitment and talent technology.

Advances in AI are reshaping how candidates search and apply for jobs, and how employers evaluate applications. As automation grows, the need for genuine human connection in the hiring and employee experience is becoming even more important.

As Zac explains:

“Employers are under increasing pressure to cut through with content that feels genuine. Employee-led video brings authenticity and real connection at scale, and that’s becoming a critical differentiator in a market shaped by AI and automation.”

A moment to say thank you

Before looking ahead, I want to recognise the people who made Seenit what it is today.

Seenit has been built by an incredible group of people, past and present, who believed in the power of employee voice and worked passionately to turn that belief into a product and community we’re incredibly proud of.

To everyone who has been part of that journey, the team, our customers and partners, thank you for helping shape Seenit into what it is today.

Looking ahead

For our customers and community, our focus remains the same: helping organisations unlock the power of employee voice.

Joining Unseen gives us the opportunity to invest further in the Seenit platform, continue building alongside our customers, and expand the role employee-generated content can play across the entire talent journey.

We’re excited for what we’ll build together next!

About Unseen Group

Unseen Group combines assessment technology, psychometric design, candidate engagement and onboarding solutions to help employers deliver fair, data-driven and high-impact recruitment and development experiences.

www.unseen-group.com

About Seenit

Seenit is the all-in-one employee content platform, turning employee voices into content that drives hiring, communication and culture.

www.seenit.io