We’ve entered an era where trust in traditional brand messaging is fading fast and this didn’t start in the workplace. It began with consumers, who swapped glossy ads for real people, authentic voices, and unfiltered opinions. From skincare to SaaS, we now rely on reviews, creators, and communities to shape what we buy.
That same shift is now reshaping how we work. When it comes to attracting talent, engaging employees, or building culture, corporate comms alone just don’t cut it anymore. People want to hear from people. And it turns out, they trust employees far more than they trust CEOs, career sites, or branded campaigns.
At Seenit, we’ve seen firsthand how employee-generated content doesn’t replace corporate messaging it supercharges it. Real voices drive real trust. And in a noisy, skeptical world, that’s a game-changer.
Why “Polished” Doesn’t Mean “Trusted”
There’s still a role for beautifully produced brand content. It helps set tone, shape perception, and align direction. But when it’s all filter and no feeling, it falls flat. Audiences today whether they’re candidates, customers, or your own teams are after the full picture. They want to see the people behind the message. And they want to hear what they really think.
That’s where employee-led content steps in.
Real People. Real Impact.
Employee content brings credibility, depth, and authenticity to your brand story. It’s honest. It’s human. And it builds trust in a way brand content alone can’t. We’ve seen our customers use it to:
Bring values to life - When an employee talks about a company value in their own words, it resonates more deeply than any slide deck.
Strengthen campaign trust - Pairing brand narratives with employee stories adds texture and boosts believability.
Drive engagement - Content shared by employees is 2–3x more trusted than corporate channels and it performs better across the board.
The Video Moment - And Why It Matters
LinkedIn’s latest shift toward immersive video is just the latest signal: video isn’t optional anymore. It’s essential.
And when that video features your employees? Even better.
Video content on LinkedIn drives 5x more engagement than static posts.
It’s 20x more likely to be shared.
It’s one of the platform’s fastest-growing formats.
People trust faces. They trust stories. And increasingly, they want both in motion.
Advocacy, Not Automation
Employee advocacy doesn’t mean sticking a script in someone’s hand. It means giving your people a platform and letting their voices shape the story. The most effective strategies don’t silo employee content. They integrate it. They pair corporate messaging with personal stories. They let the brand lead and the people echo.
Building Trust, Together
In a world where audiences are more skeptical, more selective, and more savvy than ever, trust isn’t just a comms objective. It’s a strategic advantage. At Seenit, we help companies unlock the stories their people have to tell at scale. Because those stories build trust. And trust builds brands.
Let’s stop talking at people and start showing them what really matters. Your employees hold the key.
Turning stories into advocacy: How we helped Tietoevry launch Decode Your Potential
To launch Decode Your Potential, a campaign highlighting women’s pathways into tech, Tietoevry turned to their greatest storytellers their own employees.
Partnering with Seenit Creative Services through a Managed Project Service, we created five authentic, people-powered videos. From interviews and brainstorming to final edits, we handled it all crafting personalised briefs that showcased diverse tech journeys at Tietoevry.
The results? Impactful content now used across their social channels, website, and repurposed into blogs, stills, and short-form clips—all from a single Seenit project.
With series 2 already underway, Tietoevry proves the power of employee advocacy. Want to do the same? Let’s chat.
Introducing Live Record: Real-Time Guidance, Really Authentic.
Create content faster and more naturally with Live Record. This new feature lets you stream directly with contributors, guiding them in real time to ease nerves and spark authentic conversations. The result? Better quality videos, fewer retakes, and happier, more confident contributors.
Need inspiration? We’ve got you.
Each newsletter brings two fresh video ideas to energise your EGC strategy and bring your people's stories to life.
MVP (Most Valuable Person) Series: Celebrate your standout employees by sharing their journeys and impact. It’s a powerful way to recognise internal talent and elevate your employer brand.
Dream Day in the Office Series: Showcase what a great day at work really looks like from meaningful tasks to favourite team moments. This series shines a light on your culture and helps attract like minded talent.
Latest Report
The employee advocacy moves you’re not making—but should be. Check out our latest hot takes on employee advocacy and what we think you’re not doing!
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