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Resources > Blog > Recruitment Marketing

The Best Employee Value Proposition Examples

Not sure where to start with creating an effective employee value proposition? Check out 12 best examples from companies that provide a strong EVP here.

23 Aug, 2022

5min

Recruitment Marketing
Clélie Protopapas image

Clélie Protopapas

Content Marketing Manager

The importance of having a strong EVP can not be overstated. But first, what is Employee Value Proposition (EVP)? This term refers to the total package of benefits an organisation offers to its employees. It goes beyond salary and includes both tangible and intangible benefits, such as training and development opportunities, flexible working arrangements, health and wellness programs, and more. In order to create a strong employee value proposition, you need to understand what your company offers that other companies don’t. Once you know what makes your company unique, you can start creating an EVP that will attract top talent. We will delve into the purpose of EVP and explore some of the best employee value proposition examples below.

What is the purpose of an employee value proposition?

A well-crafted employee value proposition can help you achieve a number of different business objectives, such as:

  • Attracting top talent: An EVP can help you attract job seekers who are a good fit for your company culture and who will be motivated by the benefits on offer.
  • Retaining employees: By offering a package of benefits that meets their needs, you can reduce employee turnover and increase retention rates.
  • Improving productivity: Employees who feel valued and appreciated are more likely to be engaged and motivated, which can lead to improved productivity.
  • Enhancing employee engagement: When employees feel valued and appreciated, they are more likely to be engaged in their work. This can lead to a more positive work environment and increased job satisfaction.

All in all, an employee value proposition is a tool that can help you attract, retain, and engage employees. It is important to remember, however, that an EVP is not a one-size-fits-all solution. The benefits you offer should be tailored to the needs of your target audience. With that in mind, let’s take a look at some employee value proposition examples. These should give you some insights on how to develop an employee value proposition for your organisation.

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Top 12 Company Employee Value Proposition Examples

Here are the top 12 companies with excellent employee value propositions:

  • Amazon: What makes the Amazon employee value proposition so strong is the focus on diversity, inclusion and climate change. The company recognises that employees with different backgrounds and perspectives can bring new and innovative ideas to the table. Amazon also understand that new generations of workers are interested in working for companies that are taking action on climate change. To share its values and attract top talent, Amazon has been using Seenit to grow its employee value proposition. Seenit allows Amazon to create user-generated videos showcasing its commitments in a transparent way that helps to build trust with prospects. As a result, Amazon has been able to improve its employer brand and attract a wider range of job seekers to fulfil its needs. To learn more, read about how Amazon uses Seenit to improve their employer value proposition here.
  • L’Oréal: L’Oréal’s employee value proposition is based on three pillars:
    • A thrilling experience – A truly global business with a clear objective and vision will ensure that potential employees can envision how they may fit into their own path.
    • An environment that will inspire you – With the amount of science, corporate social responsibility, and sustainable business practices to inspire them, there is something to inspire everyone.
    • A school of excellence – Prospects are attracted to working for a company or product that is recognised as top among the world’s best because they have access to the greatest minds and talents in that field.

L’Oreal uses employee-generated video and platforms like TikTok to put employees out there to communicate these messages in an engaging and transparent way. This is extremely important as it is vital to show not only what the company offers, but also what it means from an employee’s point of view.

  • Hubspot: Hubspot’s EVP to “help you be the best ‘you’ that you can be” emphasises work-life balance. By offering unlimited vacation, remote work, parental leave and other benefits, Hubspot is able to show that it values its employees and wants them to succeed both in and out of work. The company shows its commitment to inclusivity by having a 100+ page document called the “HubSpot Culture Code” that details how its culture is implemented. This allows employees and potential hires to know what they can expect from the company, and believe that they can be their best selves while working there.
  • Google: Google’s “do cool things that matter” mantra is attractive to many job seekers. The company’s focus on innovation and making a difference in the world is something that appeals to many people. Google is also known for its excellent benefits and “cool” perks, which are a big part of its employee value proposition. It also has a very strong focus on career development.Google uses employee-generated videos on platforms like YouTube to show off its workplace culture and how fun it is to work there. This is a great way to attract top talent, as people can see for themselves what it’s like to work at Google.
  • PwC: PwC’s EVP is all about the well-being of its employees, which covers their physical, mental, emotional, and spiritual health. In fact, the company offers a wide array of well-being benefits, from access to mental health coaching and counselling to discounted gym memberships and a rewards program. Extra perks include caregiver support, a mentor moms initiative and a student loan paydown program.
  • Nike: Nike’s “We lead. We invent. We deliver. We use the power of sport to move the world.” is an EVP that is attractive to many job seekers. The company focuses on innovation, leadership, and making a difference in the world. Additionally, the company’s “Win as a team”. culture shows that it values teamwork and collaboration, and is a great place to feel supported in your work.
  • LinkedIn: The hashtag ‘#LinkedInLife’ encourages employees to share what life behind the scenes of LinkedIn is like. Social media, benefits, and culture are at the heart of the EVP. Their employees are encouraged to post about the company culture across social media using the hashtag, which helps promote the company in an effective, trustworthy way. Additionally, perks like the company’s paid shutdown show how much they value their employees.
  • Airbnb: Airbnb’s “create a world where anyone can belong anywhere” is an EVP that speaks to the company’s mission and values. Airbnb’s employee value proposition also focuses on inclusivity, diversity, and belonging. This pairs with travel benefits such as experience credit and annual travel. Perks such as these make Airbnb a great option for those interested in travel and global culture.
  • Apple: Apple’s “Think different.” tagline positions them as an innovative, creative company. Additionally, the company’s benefits are some of the best in the industry, from free Apple products to discounts on fitness memberships.
  • Netflix: Netflix’s culture of “people over process” is an EVP that is attractive to many. The company’s focus on its people and culture, rather than on rules and regulations, can be incredibly appealing and motivating for employees. Netflix encourages independent decision-making and creative thinking, giving employees a sense of ownership over their work. This can lead to greater satisfaction.
  • EY: In order to attract the best talent, EY utilised user-generated content to bring its EVP to life. EY offers a variety of benefits, from flexible work options to financial planning assistance. Additionally, the company is constantly innovating and expanding its EVP and offerings. This helps them stay relevant as an employer and appeals to top talent looking for a company that is always moving forward.
  • Shopify: Shopify’s EVP is all about supporting its employees in their career journey. The company offers a variety of benefits, from mentorship and coaching programs to tuition reimbursement. The company also provides specialised services to assist employees and their family members maintain a healthy lifestyle, such as self-directed learning, development budgets, and fully catered meals.

Each company listed above has an EVP that is attractive to potential employees. From focusing on employee wellbeing to supporting career growth and promoting diversity and inclusivity, these companies understand what matters to their employees.

By understanding what attracts job seekers, these companies are able to find the best talent and keep them motivated and engaged in their work. By using employee-generated videos, they are able to show potential candidates what it’s actually like to work at their company, rather than just telling them. This helps these companies stand out in a competitive market and attract the best talent.


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