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Resources > Events & Webinars > Employer Branding

Employer Brand 101 with Google - How to turn your employees into your Storytellers

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About this Webinar

As part of our ‘Coffee Break’ series, we welcomed Google to the stage for our fourth webinar of 2022. Joining Seenit’s CEO and Founder, Emily Forbes, was Mary Streetzel, Head of Employer Brand at Google.

We discussed how Mary blazed a trail creating Google’s first Employer Brand team and how she heads up the department that connects Google with its millions of applicants each year in the webinar.

We explored how one of the most recognised and influential companies globally activated its Employer Brand and Mary’s top three key learnings from the process.

As one of the most sought after employers globally, we took a closer look at a recent campaign that showcased Google’s key benefits as part of their employee value proposition, from content produced and channels used to the results that followed.

It’s no secret that people trust other people, especially people just like them. This is why we dived into how Google lets their employees do the talking on their behalf and how they turn ordinary Googlers into their storytellers.

Building belonging to expand what’s possible

Google Benefits

Meet the speakers

Emily Forbes Photograph

Emily Forbes

CEO and Founder of Seenit

With a background in documentary and production, Emily founded Seenit with a mission to create a more open, human and inclusive world through the power of collaborative storytelling. With the belief that everyone has a story worth telling, and an opinion worth contributing, she has built a platform to enable any organisation to co-create User-Generated Video with their own employees, amplifying the voices of those most knowledgeable and passionate about a subject or situation. Seenit today is working across the UK, Europe and US powering stories for customers such as Amazon, Citi Bank, and Sky.

Mary Streetzel Photograph

Mary Streetzel

Head of Employer Brand at Google

Mary connects the audience with Google as the Head of Google’s Employer Brand — and blazed a trail creating Google’s first employment brand team. Mary melds brand objectives and creative ideas to build seamless experiences throughout the user journey — and driving key outcomes and demand.

Before Google, Mary was a Diplomat serving overseas for the Department of State. She has experience as an education professional specialising in underrepresented and underserved populations, as well as business consulting and data-based project management.

Outside of work, Mary is a voracious reader, consumer of really amazing television and film, into outdoorsy-ish stuff, and eater of (almost) all things delicious.

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