Your brand is already being talked about, just not by you

66% of consumers say they’re more likely to recommend a brand if they follow an employee on social media. With the average user spending over six hours a day across platforms like LinkedIn, TikTok, and Instagram, your brand is being seen whether you're controlling the narrative or not.

Employee-shared content gets 8x more engagement than brand channels. Advocacy isn’t a nice-to-have anymore. It’s a must-have. A strategy proven to boost reach, build trust, and deepen brand understanding. Over the past two years, it’s become a critical pillar of employer branding.

We’ve partnered with global award-winning employer branding agency Wiser to take employee storytelling to the next level.

Because when employees are seen and heard, so is your brand.

When your team checks out, culture clocks off too
How employee voices build brand belief
To get real advocacy, start with trust, not templates.

You’ve probably heard the term. Maybe even seen it play out.

Quiet quitting. It’s when people stop going the extra mile and start counting the minutes. They’re still showing up, but only just. It’s not loud. It’s not dramatic. But it’s everywhere. And it’s quietly chipping away at culture, productivity, and retention.

The truth? According to Gallup nearly 6 in 10 employees fall into this category. And while the reasons vary, the result is the same: less energy, less impact, and more cost to the business.

But it doesn’t have to be that way.

This is where employee advocacy comes in. Done well, it reconnects people to purpose, community, and growth.

Here’s how:

People are less likely to disengage when they feel part of something bigger. Advocacy gives them a chance to represent the brand, share their stories, and feel seen beyond their role.

Disengagement often starts with feeling unheard. Let your people talk about what matters to them not just company news. And back them when they do.

Feeling stuck is a fast track to checking out. Advocacy helps people build their personal brand, grow their network, and get excited about what’s next. 86% of participants say it’s boosted their careers.

Employee advocacy doesn’t just prevent quiet quitting.

It drives connection. It creates visibility. It helps people and culture thrive.

Your employer brand is only as strong as the stories your people tell.

At Seenit we believe the best way to change the way people think about work is by amplifying the voices inside your business. Our partner Wiser sat down with our CEO and Founder, Emily Forbes for a special feature on Wise Words, Wiser’s employer branding community that shares 60-second videos every Wednesday from EB leaders across the industry.

In her Wiser Expert Blog, Emily shares Seenit's story of pioneering employee-generated content (EGC) and how brands can start leveraging their people as co-creators, not just participants in culture.

Emily covers:

→ Why the smartest strategies start small

→ How to empower employees without losing control

→ Why video-first storytelling isn’t optional anymore

Emily’s been ahead of the curve for a decade, and she’s seen it all from the growing demand for social-first content to the fear many brands still have around giving employees a platform.

Employee advocacy doesn’t happen overnight it takes time to build the right programme, with the right training and the right people involved. There are many ways employees can share their experiences and stories of working at a business, but one that stands out and is rising in popularity is EGC. This type of content is one of the most powerful tools for building trust, boosting your employer brand, and scaling your message authentically. But great EGC doesn’t happen by chance; it needs structure, support, and the right culture.

Here are five tips to get the most from your EGC efforts:

People will only share if they feel proud, safe, and supported. Build a culture that values employee voices. Make storytelling part of your values, not just your marketing.

Give clear prompts, templates, or themes to guide content creation. Reduce friction with tools like Seenit to make filming simple

Not everyone feels confident creating content. Offer short, interactive workshops to build skills and help people discover what’s worth sharing from daily wins to personal career journeys.

Form content creator communities, Slack channels, buddy systems, or ambassador groups so people feel connected and supported. Always celebrate and reshare their content internally and externally.

The most powerful stories are real. Avoid overly polished, branded content. Let your employees’ voices come through unedited, personal, and relatable.