Rewriting the Employer Playbook: Stay Competitive or Fall Behind
Recorded on
17 July 2025 at 10:00
Join Seenit CEO Emily Forbes and Global Director of Employer Brand from Coupang for a dynamic discussion on the evolving role of employer branding. This session will explore how employer brand impacts not only talent attraction but also customer loyalty and overall business strategy. Learn how companies like Coupang are aligning employer branding with corporate marketing and internal communications, and discover the modern skillsets and technologies like AI that enable lean teams to scale their impact.
About this webinar
Employer Brand Has Changed (Don’t Get Left Behind)
Join Emily Forbes (CEO & Founder, Seenit) and Timothy Schepis (Global Director of Employer Brand, Coupang) for a dynamic discussion, covering key topics such as:
How employer branding goes beyond recruitment to drive customer trust, loyalty, and business growth.
The power of a unified brand voice across employer brand, marketing, and internal communications
Key skills for modern employer brand professionals, from content strategy to media planning and how AI can help lean teams deliver high-impact results.
Expect an interactive session filled with insights and strategies to rework the employer playbook to remain competitive.
Meet the speakers
Emily Forbes
CEO and Founder
With a background in documentary and production, Emily founded Seenit with a mission to create a more open, human and inclusive world through the power of collaborative storytelling. With the belief that everyone has a story worth telling, and an opinion worth contributing, she has built a platform to enable any organisation to co-create User-Generated Video with their own employees, amplifying the voices of those most knowledgeable and passionate about a subject or situation. Seenit today is working across the UK, Europe and US powering stories for customers such as Amazon, Citi Bank, and Sky.
Timothy Schepis
Global Director of Employer Brand
Timothy Schepis is the Global Director of Employer Brand at Coupang, where he leads global strategies that connect talent, culture, and corporate brand to drive business impact. At Coupang, he has played a key role in elevating the company’s employer brand across markets like Japan and India, contributing to recognition on platforms like LinkedIn and Fast Company.
Previously, Timothy spent over six years at Amazon, where he held multiple roles spanning talent acquisition and employer branding across the U.S., EMEA, and APAC helping to scale recruitment efforts in hyper-growth markets.
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