A psychological deep-dive into creating meaningful engagement with your employer brand

Organisations spend considerable time thinking about what they want candidates and employees to hear. But who communicates a message, how it is expressed and whose voices are represented can be just as important as the message itself.

This report, part of Unseen’s The Science of… series, brings together nine psychological principles surrounding the contributor and the audience. It offers a framework for understanding why the human experiences that employee-generated content makes visible truly matter, and how to put those principles into practice.