Employer Brand 101 with Google - How to turn your employees into your Storytellers
Recorded on
18 May 2022 at 00:00
As part of our 'Coffee Break' series, we are delighted to welcome Google to the stage for our fourth webinar of 2022. Joining Seenit's CEO and Founder, Emily Forbes, will be Mary Streetzel, Head of Employer Brand at Google. In the webinar, we'll discuss how Mary blazed a trail creating Google's first Employer Brand team and how she heads up the department that connects Google with its millions of applicants each year.
About this webinar
As part of our ‘Coffee Break’ series, we welcomed Google to the stage for our fourth webinar of 2022. Joining Seenit’s CEO and Founder, Emily Forbes, was Mary Streetzel, Head of Employer Brand at Google.
We discussed how Mary blazed a trail creating Google’s first Employer Brand team and how she heads up the department that connects Google with its millions of applicants each year in the webinar.
We explored how one of the most recognised and influential companies globally activated its Employer Brand and Mary’s top three key learnings from the process.
As one of the most sought after employers globally, we took a closer look at a recent campaign that showcased Google’s key benefits as part of their employee value proposition, from content produced and channels used to the results that followed.
It’s no secret that people trust other people, especially people just like them. This is why we dived into how Google lets their employees do the talking on their behalf and how they turn ordinary Googlers into their storytellers.
Meet the speakers
Emily Forbes
CEO and Founder
With a background in documentary and production, Emily founded Seenit with a mission to create a more open, human and inclusive world through the power of collaborative storytelling. With the belief that everyone has a story worth telling, and an opinion worth contributing, she has built a platform to enable any organisation to co-create User-Generated Video with their own employees, amplifying the voices of those most knowledgeable and passionate about a subject or situation. Seenit today is working across the UK, Europe and US powering stories for customers such as Amazon, Citi Bank, and Sky.
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