Empower, Educate, Elevate: Strategies for Success in Employee-Generated Content from Mars
Recorded on
29 November 2023 at 00:00
Next up in our webinar series, we welcome Chris Woods, Regional Recruitment Marketing and I&D Lead, to the stage alongside our Founder and CEO, Emily Forbes.
About this webinar
On Wednesday November 29th, we welcomed Chris Woods, Regional Recruitment Marketing and I&D Lead at Mars, to the stage alongside our Founder and CEO, Emily Forbes. With over six years of experience in Employer Branding and Recruitment Marketing, Chris is responsible for launching and running a new function that covers 13 countries in Europe, the Middle East and South Africa.
Mars is one of the largest family-owned businesses in the world, and at the heart of that is their commitment and support to over 130,000 employees worldwide. In this webinar, we discussed how you can make the most out of your Employee-Generated Content strategy to create a community of advocates. At Mars, they strongly believe in never using stock imagery and bringing real employee stories to life, a crucial part of their employee advocacy strategy.
In this webinar, we covered three key themes:
Theme 1 - Why Employee-Generated Content needs to be a fundamental part of your Employer Brand strategy
Theme 2 - How Mars put its employees at the forefront of their Recruitment Marketing
Theme 3 - Best practices on how to equip your employees to make the most out of Employee-Generated Content and become natural advocates
Meet the speakers
Emily Forbes
CEO and Founder
With a background in documentary and production, Emily founded Seenit with a mission to create a more open, human and inclusive world through the power of collaborative storytelling. With the belief that everyone has a story worth telling, and an opinion worth contributing, she has built a platform to enable any organisation to co-create User-Generated Video with their own employees, amplifying the voices of those most knowledgeable and passionate about a subject or situation. Seenit today is working across the UK, Europe and US powering stories for customers such as Amazon, Citi Bank, and Sky.
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