How Inside Stories Elevate Your Employer Brand
Recorded on
4 December 2025 at 16:00
Join Seenit CEO Emily Forbes and Thermo Fisher Scientific’s Employer Brand leaders, Joaquin Benavente and Courtney Flaherty, for a dynamic one-hour webinar on crafting authentic stories that resonate. Discover how Thermo Fisher humanises its brand in an era of AI, shares inspiring narratives from Business Resource Groups, and creates content that builds trust with both employees and candidates.
About this webinar
Join Seenit CEO Emily Forbes, Thermo Fisher Scientific’s Senior Global Employer Brand Manager Joaquin Benavente, and Employer Brand Manager Courtney Flaherty for an engaging one-hour conversation on the power of storytelling from within your organisation.
In this session, they will explore today’s growing trust crisis and reveal how Thermo Fisher humanises their storytelling in an era increasingly shaped by AI. They’ll highlight the stories coming from their Business Resource Groups, as well as other formats and narratives they use to create authentic content that truly resonates with both employees and candidates.
Meet the speakers
Emily Forbes
CEO and Founder
With a background in documentary and production, Emily founded Seenit with a mission to create a more open, human and inclusive world through the power of collaborative storytelling. With the belief that everyone has a story worth telling, and an opinion worth contributing, she has built a platform to enable any organisation to co-create User-Generated Video with their own employees, amplifying the voices of those most knowledgeable and passionate about a subject or situation. Seenit today is working across the UK, Europe and US powering stories for customers such as Amazon, Citi Bank, and Sky.
Joaquin Benavente
Sr. Global Employer Brand & Events Manager
At Thermo Fisher Scientific, my focus is on elevating our employer brand, leveraging my expertise in strategic events and social networking to craft compelling brand narratives. My approach is data-driven and global in scope, reflecting a deep understanding of diverse markets and the nuances of cultural engagement.
Prior to my current role, I led the charge at Meta, orchestrating groundbreaking virtual events like the Meta Global Hackathon. This event not only showcased my ability to innovate but also demonstrated my commitment to inclusivity, engaging thousands of candidates worldwide. My dedication to fostering community and visibility, especially within the Latinx@Pride group, underscores my values-driven leadership in event marketing and brand strategy.
Courtney Flaherty
Employer brand manager
Courtney Flaherty is part of Thermo Fisher Scientific’s Employer Brand team, bringing employee stories and company culture to life. She creates visuals, videos, and digital content that showcase what it’s really like to work at Thermo Fisher, with a focus on authentic storytelling and brand consistency. One of her favorite projects is producing colleague testimonial videos that highlight the passion and purpose behind the work.
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