Reflecting on the State of Employer Brand
Recorded on
6 October 2021 at 00:00
How companies attract, recruit and engage their talent has dramatically changed, and companies' Employer Brand has never been more visible to future and existing employees. We thought it would be the perfect time to dive into the current The State of Employer Brand and understand the factors that not only attract people to roles but engage them too.
About this webinar
Seenit’s CEO, Emily Forbes, was joined by Helen Durkin, Senior Employer Brand Program Manager at Indeed.com, Adam Sunman, Global Employer Brand at Walgreens Boots Alliance, and Joey Price, CEO of Jumpstart:HR and host of the ‘Life, and Coffee’ podcast.
We discussed how covid-19 has impacted Employer Brand and changed priorities for talent attraction, what content is engaging talent, how to create authentic stories and the big no-no’s of Employer Brand.
Emily and our panel touched on the impact of covid-19 on Employer Brand priorities, what messages and content are attracting people most, and the big ‘no-no’s of Employer Brand.
Helen, Joey and Adam discussed shifts towards remote status, opportunities for learning and training, and diversity statements as crucial factors for talent attraction. Adam highlighted that the key to appeal to more and more people is “about finding those stories that make people think ‘wow, I want to be a part of that!’.
Be sure to tune in to our next webinar on Wednesday 27th October at 3 pm, where we will be joined by Kat Ogunsanwo, Senior Internal Communications and Employer Brand Manager at Camelot, and Raj Basani, Digital Content and Engagement Manager at Harrods.
We will be diving into company values and internal communications and how they can increase employee engagement and help to build strong Employer Brands. See you there!
Meet the speakers
Emily Forbes
CEO and Founder
With a background in documentary and production, Emily founded Seenit with a mission to create a more open, human and inclusive world through the power of collaborative storytelling. With the belief that everyone has a story worth telling, and an opinion worth contributing, she has built a platform to enable any organisation to co-create User-Generated Video with their own employees, amplifying the voices of those most knowledgeable and passionate about a subject or situation. Seenit today is working across the UK, Europe and US powering stories for customers such as Amazon, Citi Bank, and Sky.
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