This award celebrates the best story this year that gave a sneak peak into a company's inner-workingsWatch winning video
We have 2 nominees
Amazon have honed a formula for creating truly engaging employee-led content. Find the right people, ask the right questions and give them the confidence to be themselves. This video highlights not just the job description itself but most importantly a global culture and some of the amazing people who work at Amazon. The contributors really ran with the concept - filming morning jogs, gatecrashing meetings and bringing their team in to the fold. Not your average corporate careers video eh?
One of the key things about creating UGV content is to find your most passionate community to be your film crew. The enthusiasm and passion that comes through in this video about ING's "Change Makers" is what makes it so engaging. They mix personal and professional really seamlessly which talks to their culture as a business and you can tell the contributors had fun with making the video.