At a time when beauty professionals and beauty businesses were at the height of their lockdown struggles, the Beautystack community thought it was time to take action. This open letter to the government was created to tell the stories of those who weren’t being heard and the response was simply incredible. Not only did this video make it into Vogue online, but within a week ALL beauty salons were given the license to open again.
Editor: Nick Streatfield
“Not having much (or any) B-roll can make the task of maintaining viewer engagement with a video like this tricky, but with such a strong message - delivered with so much passion - and really nicely composed talking-heads shots (as you’d expect from beauty professionals) we were able to create a really powerful narrative.”
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