The State of Employer Brand 2023
1 Sep, 2023
In the world of Employer Brand, Talent Acquisition and Recruitment Marketing, sharing creative content is key. That’s why we’ve crafted this comprehensive content calendar, tailor-made for professionals like you. Each month will provide ideas for impactful, relevant, and timely content, both for your internal team and your external audience.
From celebrating key awareness days to highlighting cultural milestones, this calendar is your year-round companion in shaping a strong Employer Brand and engaging talent.
New Year, new beginnings | Back to work | Veganuary
As you start the new year, it’s a great time to review your EVP, career site and the content you create. Think about every stage of the candidate journey - do you have content for that stage of the funnel?
For New Year’s day, celebrate the start of the year with a reflection on accomplishments and resolutions for the year ahead.
On World Braille day, raise awareness about Braille’s importance by spotlighting visually impaired employees or individuals who use Braille.
National clean your desk day is the perfect opportunity to offer organisation tips, share before-and-after desk photos, or encourage employees to declutter their workspaces.
Martin Luther King Jr. Day commemorates the civil rights leader’s birthday and his contributions to the American civil rights movement.
Blue Monday is often considered the “most depressing day of the year,” based on a formula that factors in weather, debt, time since Christmas, and more. Could you take the blue out of Blue Monday by asking your employees how they are beating the January blues?
Get to know your customers day is a time for businesses to connect with and understand their customer base better.
On international hugging day, spread love and positivity by sharing heartwarming employee stories.
Use national compliments day to encourage kindness and positivity by complimenting your colleagues and rewarding their ward work.
Burns night is a celebration of the life and works of the Scottish poet Robert Burns, often featuring traditional Scottish food and poetry readings.
The RAD awards is a London-based event recognising excellence in recruitment advertising and employer branding. Will you be attending?
Data privacy day is an opportunity to promote awareness and best practices for safeguarding personal data and online privacy.
Black History Month (US) | LGBT+ History Month
In February, focus on strengthening your employer brand with love and care. Dive into employee testimonials and celebrate the success stories within your company. Ask yourself: are we showcasing our culture in a way that attracts the right talent?
On time to talk day, encourage open conversations about mental health and share employee stories or resources to support this initiative.
Celebrate the 20th anniversary of Facebook by sharing your earliest memories on the platform and its impact on social networking.
Lunar New Year celebrates the first new moon and the beginning of the new year in the Lunar calendar, celebrate by asking employees to share cultural insights and traditional festivities.
Engage with Superbowl excitement by sharing predictions, favourite moments from past games, or highlights from a themed party.
On pancake day, why not run an office bake sale or invite colleagues to share their favourite toppings or pancake-related memories?
Foster a positive workplace culture on Valentine’s Day by highlighting team collaboration, expressing appreciation for employees’ hard work, and sharing stories of workplace friendships and mentorships.
On random acts of kindness day, inspire your team by sharing ideas for random acts of kindness and encouraging employees to participate and share their experiences.
Honor President’s Day by highlighting the importance of leadership and trust in executive teams.
Raise awareness on World Day of Social Justice by discussing current social justice issues and ways to contribute to the cause.
World thinking day is a celebration dedicated to girls thinking about and taking action on important issues, originally focusing on girl scouts and girl guides.
On digital learning day, promote learning by sharing online resources, e-learning tips, or highlighting training benefits within your organisation.
Women’s History Month
As we welcome Women’s History Month and International Women’s Day in March, focus on highlighting your company’s initiatives for gender equality and diversity. Share stories of female leadership and achievements within your organisation. This is a prime time to assess and showcase your diversity and inclusion efforts.
Celebrate St David’s Day by showcasing Welsh culture and traditions in the workplace, inviting employees to share their heritage and experiences.
Recognise Employee Appreciation Day by highlighting standout team members, sharing their achievements, and thanking all employees for their dedication.
Commemorate World Book Day by sharing book recommendations from employees, discussing favourite reads, or organising a virtual book club.
Honour International Women’s Day by featuring inspiring stories of female employees, discussing gender equality initiatives, or creating a video to empower women in the workplace.
Acknowledge the start of Ramadan by sharing insights on this period and how the company supports employees observing it.
Celebrate mother’s day by sharing messages of gratitude, hosting a virtual gathering for working mothers, or sharing stories of balancing motherhood and careers.
Emphasise the importance of rest on world sleep day by sharing tips for better sleep and how the company promotes work-life balance.
Engage in red nose day by organising fundraising activities, sharing humorous content, and highlighting the importance of charity in the workplace.
Celebrate St Patrick’s day by sharing Irish traditions, organising a green-themed event, or showcasing Irish contributions to the company.
Highlight global recycling day by showcasing the company’s recycling initiatives and encouraging employees to share their eco-friendly practices.
On international day of happiness, share what makes employees happy at work and encourage them to engage in activities that bring joy.
Celebrate world storytelling day by featuring employees personal stories or career journeys in creative formats, why not make a video?
Address the international day for the elimination of racism by hosting discussions on diversity, inclusion, and anti-racism initiatives in the workplace.
Earth hour is organised by WFF and encourages people to turn off non-essential electric devices to raise awareness for climate change. It’s also a great opportunity to give corporate employees a break from their screen.
Celebrate Holi by highlighting the festival’s significance, sharing colourful moments from past celebrations, and discussing diversity and inclusion.
Observe Good Friday by sharing messages of peace and reflection with colleagues.
Celebrate Easter Sunday by sharing festive greetings and organising a virtual Easter egg hunt or creative video contest for employees.
Recognise international transgender visibility day by sharing educational resources, stories of transgender employees, and reaffirming the company’s commitment to inclusivity.
Stress awareness month
April brings Earth Day, a chance to highlight your company’s sustainability efforts and environmental responsibility. Share how your team contributes to a greener planet. This month, engage candidates and employees with content that reflects your organisation’s commitment to environmental issues.
Mental health awareness month
In May, as we observe Mental Health Awareness Month, focus on how your company supports employee mental health and work-life balance. Share resources, stories, and initiatives that demonstrate your commitment to a healthy work environment. This is key for attracting talent and creative a positive workplace.
June, marked by Pride Month and Father’s Day, is an opportunity to celebrate diversity and family-friendly policies. Showcase how your company supports the LGBTQ+ community and working parents. Highlighting these aspects can significantly boost your employer brand appeal.
Wimbledon | Graduate applications open
July is ideal for sharing summer engagement activities and showcasing how your company nurtures a vibrant community. Ask yourself: does our online presence authentically represent our workplace culture and values?
August, often a quieter month, is a great time to prepare content around back-to-school and continuing education opportunities your company offers. Highlight how you support ongoing learning and professional development, both internally and in your recruitment messaging.
Back to school | Assessment days
In September, focus on celebrating the achievements and hard work of your employees. Share stories of career progression and professional growth. This reinforces your reputation as an employer who values and invests in their workforce.
Black History Month (UK) | Breast cancer awareness month | Global diversity awareness month
October’s theme is innovation in recruitment. Explore new technologies and platforms that can enhance your recruitment process. Ask, how can we be more creative and effective in attracting top talent? World Mental Health Day is also a key date to review your company’s support systems.
In November, focus on gratitude and recognition. Reflect on your team’s achievements and the contributions of your employees. How can you better highlight and celebrate these successes in your employer branding?
As the year ends, December is a time for reflection and planning. Review the year’s successes and learnings in talent acquisition. Plan for the upcoming year with a renewed focus on strategy, innovation, and employee engagement. Why not create a video to wrap up a year of incredible employee stories?