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Employer Brand Content Calendar 2024

Plan your 2024 content to engage your employees or highlight your Employer Brand.

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Clélie Protopapas image

Written by Clélie Protopapas

1 Dec, 2023  –  8 min read


In the world of Employer Brand, Talent Acquisition and Recruitment Marketing, sharing creative content is key. That’s why we’ve crafted this comprehensive content calendar, tailor-made for professionals like you. Each month will provide ideas for impactful, relevant, and timely content, both for your internal team and your external audience.

From celebrating key awareness days to highlighting cultural milestones, this calendar is your year-round companion in shaping a strong Employer Brand and engaging talent.

Happy planning!

January

New Year, new beginnings | Back to work | Veganuary

As you start the new year, it’s a great time to review your EVP, career site and the content you create. Think about every stage of the candidate journey - do you have content for that stage of the funnel?

01 Jan 2024 - New Year’s day - Holiday

For New Year’s day, celebrate the start of the year with a reflection on accomplishments and resolutions for the year ahead.

04 Jan 2024 - World Braille day - Awareness day

On World Braille day, raise awareness about Braille’s importance by spotlighting visually impaired employees or individuals who use Braille.

08 Jan 2024 - National clean your desk day - Key moment

National clean your desk day is the perfect opportunity to offer organisation tips, share before-and-after desk photos, or encourage employees to declutter their workspaces.

15 Jan 2024 - Martin Luther King Jr. Day - Holiday (US)

Martin Luther King Jr. Day commemorates the civil rights leader’s birthday and his contributions to the American civil rights movement.

15 Jan 2024 - Blue Monday - Key moment

Blue Monday is often considered the “most depressing day of the year,” based on a formula that factors in weather, debt, time since Christmas, and more. Could you take the blue out of Blue Monday by asking your employees how they are beating the January blues?

18 Jan 2024 - Get to know your customers day - Key moment

Get to know your customers day is a time for businesses to connect with and understand their customer base better.

21 Jan 2024 - International hugging day - Key moment

On international hugging day, spread love and positivity by sharing heartwarming employee stories.

24 Jan 2024 - National compliments day - Key moment

Use national compliments day to encourage kindness and positivity by complimenting your colleagues and rewarding their ward work.

25 Jan 2024 - Burns night - Holiday (Scotland)

Burns night is a celebration of the life and works of the Scottish poet Robert Burns, often featuring traditional Scottish food and poetry readings.

25 Jan 2024 - The RAD Awards - Event

The RAD awards is a London-based event recognising excellence in recruitment advertising and employer branding. Will you be attending?

28 Jan 2024 - Data privacy day - Key moment

Data privacy day is an opportunity to promote awareness and best practices for safeguarding personal data and online privacy.

February

Black History Month (US) | LGBT+ History Month

In February, focus on strengthening your employer brand with love and care. Dive into employee testimonials and celebrate the success stories within your company. Ask yourself: are we showcasing our culture in a way that attracts the right talent?

01 February 2024 - Time to talk day - Key moment

On time to talk day, encourage open conversations about mental health and share employee stories or resources to support this initiative.

04 February 2024 - 20th Facebook anniversary - Key moment

Celebrate the 20th anniversary of Facebook by sharing your earliest memories on the platform and its impact on social networking.

10 February 2024 - Lunar New Year - Key moment

Lunar New Year celebrates the first new moon and the beginning of the new year in the Lunar calendar, celebrate by asking employees to share cultural insights and traditional festivities.

11 February 2024 - Superbowl - Key moment

Engage with Superbowl excitement by sharing predictions, favourite moments from past games, or highlights from a themed party.

13 February 2024 - Pancake day - Key moment

On pancake day, why not run an office bake sale or invite colleagues to share their favourite toppings or pancake-related memories?

14 February 2024 - Valentine’s day - Key moment

Foster a positive workplace culture on Valentine’s Day by highlighting team collaboration, expressing appreciation for employees’ hard work, and sharing stories of workplace friendships and mentorships.

17 February 2024 - Random acts of kindness day - Key moment

On random acts of kindness day, inspire your team by sharing ideas for random acts of kindness and encouraging employees to participate and share their experiences.

19 February 2024 - President’s day - Holiday (US)

Honor President’s Day by highlighting the importance of leadership and trust in executive teams.

20 February 2024 - World day of social justice - Awareness day

Raise awareness on World Day of Social Justice by discussing current social justice issues and ways to contribute to the cause.

22 February 2024 - World thinking day - Key moment

World thinking day is a celebration dedicated to girls thinking about and taking action on important issues, originally focusing on girl scouts and girl guides.

23 February 2024 - Digital learning day - Key moment

On digital learning day, promote learning by sharing online resources, e-learning tips, or highlighting training benefits within your organisation.

March

Women’s History Month

As we welcome Women’s History Month and International Women’s Day in March, focus on highlighting your company’s initiatives for gender equality and diversity. Share stories of female leadership and achievements within your organisation. This is a prime time to assess and showcase your diversity and inclusion efforts.

01 March 2024 - St David’s day - Holiday (UK)

Celebrate St David’s Day by showcasing Welsh culture and traditions in the workplace, inviting employees to share their heritage and experiences.

01 March 2024 - Employee appreciation day - Key moment

Recognise Employee Appreciation Day by highlighting standout team members, sharing their achievements, and thanking all employees for their dedication.

07 March 2024 - World book day - Key moment

Commemorate World Book Day by sharing book recommendations from employees, discussing favourite reads, or organising a virtual book club.

08 March 2024 - International women’s day - Awareness day

Honour International Women’s Day by featuring inspiring stories of female employees, discussing gender equality initiatives, or creating a video to empower women in the workplace.

10 March 2024 - Start of Ramadan - Key moment

Acknowledge the start of Ramadan by sharing insights on this period and how the company supports employees observing it.

10 March 2024 - Mother’s day - Holiday (UK)

Celebrate mother’s day by sharing messages of gratitude, hosting a virtual gathering for working mothers, or sharing stories of balancing motherhood and careers.

15 March 2024 - World sleep day - Key moment

Emphasise the importance of rest on world sleep day by sharing tips for better sleep and how the company promotes work-life balance.

15 March 2024 - Red nose day - Awareness day

Engage in red nose day by organising fundraising activities, sharing humorous content, and highlighting the importance of charity in the workplace.

17 March 2024 - St Patrick’s day - Holiday

Celebrate St Patrick’s day by sharing Irish traditions, organising a green-themed event, or showcasing Irish contributions to the company.

18 March 2024 - Global recycling day - Key moment

Highlight global recycling day by showcasing the company’s recycling initiatives and encouraging employees to share their eco-friendly practices.

20 March 2024 - International day of happiness - Key moment

On international day of happiness, share what makes employees happy at work and encourage them to engage in activities that bring joy.

20 March 2024 - World storytelling day - Key moment

Celebrate world storytelling day by featuring employees personal stories or career journeys in creative formats, why not make a video?

21 March 2024 - International day for the elimination of racism - Awareness day

Address the international day for the elimination of racism by hosting discussions on diversity, inclusion, and anti-racism initiatives in the workplace.

23 March 2024 - Earth hour - Key moment

Earth hour is organised by WFF and encourages people to turn off non-essential electric devices to raise awareness for climate change. It’s also a great opportunity to give corporate employees a break from their screen.

25 March 2024 - Holi - Holiday

Celebrate Holi by highlighting the festival’s significance, sharing colourful moments from past celebrations, and discussing diversity and inclusion.

29 March 2024 - Good Friday - Holiday (UK)

Observe Good Friday by sharing messages of peace and reflection with colleagues.

31 March 2024 - Easter Sunday - Holiday

Celebrate Easter Sunday by sharing festive greetings and organising a virtual Easter egg hunt or creative video contest for employees.

31 March 2024 - International transgender visibility day - Awareness day

Recognise international transgender visibility day by sharing educational resources, stories of transgender employees, and reaffirming the company’s commitment to inclusivity.

April

Stress awareness month

April brings Earth Day, a chance to highlight your company’s sustainability efforts and environmental responsibility. Share how your team contributes to a greener planet. This month, engage candidates and employees with content that reflects your organisation’s commitment to environmental issues.

  • 01 April 2024 - Easter Monday - Holiday
  • 01 April 2024 - April fool’s day - Key moment
  • 02 April 2024 - World autism awareness day
  • 06 April 2024 - 50th anniversary of ABBA’s Eurovision victory - Key moment
  • 07 April 2024 - World health day - Key moment
  • 10 April 2024 - Ramadan ends - Key moment
  • 14 April 2024 - International recruiters day - Key moment
  • 21 April 2024 - World creativity and innovation day - Key moment
  • 22 April 2024 - Earth day - Awareness day
  • 23 April 2024 - St. George’s Day - Holiday (UK)
  • 28 April 2024 - World day for safety and health at work - Key moment

May

Mental health awareness month

In May, as we observe Mental Health Awareness Month, focus on how your company supports employee mental health and work-life balance. Share resources, stories, and initiatives that demonstrate your commitment to a healthy work environment. This is key for attracting talent and creative a positive workplace.

  • 01 May 2024 - Labour day - Holiday (US)
  • 05 May 2024 - World laughter day - Key moment
  • 05 May 2024 - Cinco de Mayo - Holiday
  • 06 May 2024 - Early May bank holiday - Holiday (UK)
  • 07 May 2024 - Eurovision starts - Key moment
  • 10 May 2024 - National Gallery’s 200th Birthday - Key moment
  • 12 May 2024 - Mother’s day - Holiday (US)
  • 15 May 2024 - International day of families - Key moment
  • 17 May 2024 - Bike to work day - Key moment
  • 27 May 2024 - Spring bank holiday - Holiday (UK)
  • 27 May 2024 - Memorial day - Holiday (US)

June

Pride month

June, marked by Pride Month and Father’s Day, is an opportunity to celebrate diversity and family-friendly policies. Showcase how your company supports the LGBTQ+ community and working parents. Highlighting these aspects can significantly boost your employer brand appeal.

  • 01 June 2024 - Global day of parents - Key moment
  • 03 June 2024 - Leave the office early day - Key moment
  • 05 June 2024 - World environment day - Awareness day<
  • 06 June 2024 - 80th anniversary of D-Day - Key moment
  • 16 June 2024 - Eid begins - Key moment
  • 16 June 2024 - Neurodiversity pride day - Key moment
  • 16 June 2024 - Father’s day - Key moment
  • 19 June 2024 - Juneteenth - Holiday (US)
  • 20 June 2024 - World Refugee Day - Awareness day
  • 21 June 2024 - Summer solstice - Key moment
  • 21 June 2024 - World music day - Key moment
  • 30 June 2024 - World social media day - Key moment

July

Wimbledon | Graduate applications open

July is ideal for sharing summer engagement activities and showcasing how your company nurtures a vibrant community. Ask yourself: does our online presence authentically represent our workplace culture and values?

  • 01 July 2024 - International joke day - Key moment
  • 01 July 2024 - Canada day - Holiday
  • 01 July 2024 - Wimbledon starts - Key moment
  • 03 July 2024 - IHR Employer Branding conference - Event
  • 04 July 2024 - Independence day - Holiday (US)
  • 07 July 2024 - World chocolate day - Key moment
  • 11 July 2024 - Recfest - Event
  • 15 July 2024 - World youth skills day - Key moment
  • 15 July 2024 - Give something away day - Key moment
  • 25 July 2024 - Earth Overshoot Day - Awareness day
  • 30 July 2024 - International day of friendships - Key moment

August

Holiday season

August, often a quieter month, is a great time to prepare content around back-to-school and continuing education opportunities your company offers. Highlight how you support ongoing learning and professional development, both internally and in your recruitment messaging.

  • 08 August 2024 - International dog day - Key moment
  • 09 August 2024 - International co-working day - Key moment
  • 11 August 2024 - International youth day - Key moment
  • 15 August 2024 - International relaxation day - Key moment
  • 19 August 2024 - World photography day - Key moment
  • 26 August 2024 - International cat day - Key moment
  • 26 August 2024 - Summer bank holiday - Holiday (UK)

September

Back to school | Assessment days

In September, focus on celebrating the achievements and hard work of your employees. Share stories of career progression and professional growth. This reinforces your reputation as an employer who values and invests in their workforce.

  • 10 September 2024 - Suicide Prevention Day - Awareness day
  • 15 September 2024 - Online learning day - Key moment
  • 16 September 2024 - World clean up day - Key moment
  • 18 September 2024 - International equal pay day - Awareness day
  • 21 September 2024 - World gratitude day - Key moment
  • 23 September 2024 - Fall equinox - Key moment
  • 26 September 2024 - European day of languages - Key moment
  • 29 September 2024 - Macmillan Coffee Morning - Awareness day
  • 29 September 2024 - World heart day - Key moment

October

Black History Month (UK) | Breast cancer awareness month | Global diversity awareness month

October’s theme is innovation in recruitment. Explore new technologies and platforms that can enhance your recruitment process. Ask, how can we be more creative and effective in attracting top talent? World Mental Health Day is also a key date to review your company’s support systems.

  • 01 October 2024 - International coffee day - Key moment
  • 07 October 2024 - World day for decent work - Awareness day
  • 10 October 2024 - World inclusion day - Awareness day
  • 10 October 2024 - World mental health day - Awareness day
  • 11 October 2024 - World Employer Branding Day 2024 - Event
  • 17 October 2024 - Spreadsheet day - Key moment
  • 31 October 2024 - Halloween - Holiday

November

Movember

In November, focus on gratitude and recognition. Reflect on your team’s achievements and the contributions of your employees. How can you better highlight and celebrate these successes in your employer branding?

  • 01 November 2024 - Diwali - Holiday
  • 01 November 2024 - World vegan day - Key moment
  • 05 November 2024 - Guy Fawkes night - Holiday (UK)
  • 06 November 2024 - National stress awareness day - Awareness day
  • 08 November 2024 - STEM day Key moment
  • 09 November 2024 - 35 years since the Berlin Wall fell Key moment
  • 11 November 2024 - Veterans Day - Holiday (US)
  • 11 November 2024 - Remembrance day - Holiday
  • 13 November 2024 - World kindness day - Key moment
  • 16 November 2024 - International day for tolerance - Awareness day
  • 17 November 2024 - International students’ day - Key moment
  • 19 November 2024 - International mens’ day - Awareness day
  • 28 November 2024 - Thanksgiving - Holiday (US)
  • 29 November 2024 - Black Friday - Key moment
  • 30 November 2024 - Small business day - Key moment
  • 30 November 2024 - St. Andrew’s day - Holiday (UK)

December

Christmas

As the year ends, December is a time for reflection and planning. Review the year’s successes and learnings in talent acquisition. Plan for the upcoming year with a renewed focus on strategy, innovation, and employee engagement. Why not create a video to wrap up a year of incredible employee stories?

  • 01 December 2024 - World AIDS day - Awareness day
  • 02 December 2024 - Cyber Monday - Key moment
  • 03 December 2024 - International day of persons with disabilities - Awareness day
  • 05 December 2024 - International volunteer day - Key moment
  • 07 December 2024 - Hanukkah starts - Holiday
  • 24 December 2024 - Christmas eve - Holiday
  • 25 December 2024 - Christmas day - Holiday
  • 26 December 2024 - Boxing day - Holiday
  • 31 December 2024 - New Year’s Eve - Holiday

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