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8 employee video ideas to improve company culture

Employee-led videos can be a powerful tool to drive and improve the company culture. Here are the top employee video ideas which you should foster.

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Written by Ed Stennett

20 Oct, 2022  –  7 mins read

Videos are one of a company’s most powerful tools to improve its culture. They can be used to great effect to communicate company values, share best practices, or simply give employees a platform to express their creativity. In short, videos can help create a strong and positive corporate culture that will benefit the employees and the company. But how can a company harness the power of video to improve its culture? We discuss 8 employee video ideas that will help you get started.

What are employee-led videos?

Employee videos are a powerful tool that can be used to enhance different aspects of a business, such as internal comms, employer branding, and recruitment marketing

They come in the form of testimonials, training videos, outline your company history, annual reports, or even as a great way to showcase employee recognition. These videos can convey messages about company culture and values to both internal and external audiences, too. 

These short videos give employees the opportunity to share their stories and insights in their own words, providing a deeper connection with viewers. As opposed to a traditional corporate video which is produced separately, employee-led videos are created internally. This includes everything from scripting and storyboarding to shooting and editing. This allows for a more authentic and relatable message that will resonate with viewers.

When done well, employee-led videos can capture the essence of a company and its people in a way that traditional marketing materials cannot. 

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8 top employee video ideas that you should foster

Now we know what employee-led videos are and how beneficial they can be to a company. So without further ado, here are 8 great ideas for employee videos that will help improve your workplace culture:

Employee Testimonials

This type of employee-led video can show potential candidates your company’s culture. You can use them to show how your employees feel about their work, what they enjoy about their job, and why they think others should consider working for your company. This can really reinforce your employer brand, as this type of content comes from a more personal and relatable perspective. This can help attract top talent to your company and could be the deciding factor in whether or not they decide to apply.

New hire welcome videos

These constitute a great way to help new employees feel like they belong at your company. In these videos, you can introduce them to their fellow employees, show them around the office, and give them a brief overview of your company culture. This can help ease their transition into the company, and make them feel more comfortable in their new environment.

New hire introduction videos 

These are the videos created by new employees to introduce themselves to the new team. They can use these videos to talk about their experiences, and their hobbies and give a glimpse of their personal life. This could act as a great ice-breaker before the new hires actually meet the team. Here is an introduction template.

Onboarding & training videos 

Onboarding and training videos can be beneficial for new employees. They can help orient them to their new job and provide them with the information they need to be successful in their role. These videos can also be used to train existing employees on new processes or procedures. This can help improve efficiency and reduce errors, as employees will better understand what they need to do.

Meet the team videos

This popular type of employer-led video is a personal and engaging way to introduce your employees to the world. In these videos, you can showcase each employee’s personality, and highlight what makes them unique. This can help potential customers or clients feel more connected to your team, and build trust with your brand.

Recognition videos 

It’s important to show your employees that you appreciate their hard work. You can use these to highlight employees who have gone above and beyond, or who have made significant contributions to the company. You could choose to do a regular employee recognition video every month to show your appreciation and/or do a special video for specific events or milestones. This can help boost morale and encourage other employees to strive for excellence.

Diversity & inclusion videos

Showing your commitment to promoting a diverse and inclusive environment is essential, both internally and externally. Whether it’s a video honouring Black History Month or one celebrating Pride, these videos can help send a strong message that your company is an inclusive space for all. This can help attract diverse talent to your company and make all employees feel welcome and valued. Plus, it can help improve your company’s public image, showing that you’re socially responsible and committed to promoting equality.

Farewell videos 

Farewell videos are a great way to say goodbye to employees who are leaving the company. You can thank them for their contributions and wish them all the best in their future endeavours. This can help show your appreciation for their work, and make them feel like they made a difference during their time at the company. This could lead them to remain an advocate of your company, encourage them to return in the future, or refer others to your company.

Birthday videos 

Show your employees that you care about them as people, not just workers. In these videos, co-workers and managers can wish them a happy birthday, and let them know they are valued team members. This can help make them feel appreciated and remind them that they are more than just a number. It can also create greater team bonding and camaraderie, as employees will feel like they are part of a larger community.

Whether it’s attracting top talent, promoting your employer brand, or improving employee morale, an employer-led video can help you achieve your goal.

5 benefits of using employee-led videos

Employee-led videos are a great way to connect with potential candidates, new hires, and existing employees. There are many benefits to using this type of content, including:

1. Improves employee engagement 

Employee-led videos are a powerful tool for improving employee engagement. By featuring employees in their own work environment and sharing their personal stories, these videos help to create a connection between viewers and the company. Additionally, employee-led videos help to make the workplace feel more relatable. When employees see themselves and their colleagues onscreen, they are more likely to feel a sense of ownership and pride in their work.

2. Improves internal communication 

One of the key benefits of using employee-led videos is that they can improve internal communication within the company. These videos can help to break down silos by featuring employees from different departments and locations. Additionally, employee-led videos can be used to share information about company initiatives and changes. By featuring employees at the forefront of change, companies can ensure that the message is delivered in a relatable and engaging way.

3. Improves company culture 

Employee-led videos can also help to improve company culture. These videos can showcase the company’s values and help to foster a sense of community. This is especially important for remote employees, who can feel isolated from the company culture. Additionally, they can help to humanise the workplace and make it feel more inclusive.

4. Improves employer branding 

Employee-led videos can help to show potential candidates what it’s like to work for the company. By featuring employees in their own work environment and sharing their personal stories, these videos help to create a personal connection with prospects. Additionally, they can help to improve employer branding by showcasing the company’s values and culture.

5. Improves recruitment marketing strategy 

The world of recruitment can be rather faceless and uninspiring for candidates. Employee-led videos can help to change this. Employee-led videos can be used in recruitment marketing campaigns to attract top talent. Additionally, they can be used to engage with candidates at different stages of the recruitment process.

These are just a few of the many ways that companies can benefit from employee-led videos. Companies are getting more creative with how they use video and for what purpose, so there’s no limit to what you can do.


All in all, employee-led videos are powerful tools that every company should have in their arsenal. They can help improve company culture, which can not only improve your retention rates, but also attract top talent. This means that you can benefit from having highly-qualified employees, a more engaged workforce, and an improved bottom line.

While traditional recruiting methods will always have their place, it’s important to keep up with the times and utilise new techniques to help you stay ahead of the competition. Companies that are already using employee-led videos are seeing the benefits, so there’s no reason why you shouldn’t be too. Stay ahead of the curve and start using employee-led videos today!

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