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9 careers page best practices to boost employer brand

Are you doing enough to boost your employer brand through your career pages? Here are 9 best practices to follow when creating your careers page.

Clélie Protopapas image

Written by Clélie Protopapas

1 Oct, 2023  â€“  8min read

A careers page is one of the most important tools an organisation has for building its employer brand. Firstly, it showcases what it’s like to work for the company and can convince prospective employees to apply. As well as that, an honest careers page can help current employees feel more engaged with their work.

It’s a proven way to improve employer branding, communicating the organisation’s values and mission to both employees and job seekers. When done right, a careers page can be a powerful tool for attracting and retaining top talent. We will look at some best practices for creating career pages to help you boost your employer brand.

What is a careers page?

A careers page is a website page that provides information about an organisation’s job openings and employee benefits. It is usually part of the website’s “About Us” section and attracts prospective employees and provides them with an overview of what it is like to work for the company. A careers page is important because it plays a key role in employer branding and can help attract prospects who are aligned with the company’s culture.

Importance of a career page on a website

In today’s job market, employer branding is more important than ever. Your careers page is at the forefront of your employer brand. But, what is employer branding, and why is it so important?

Employer branding is the process of creating and communicating an organisation’s identity. It’s about presenting as an employer of choice. It’s also about shaping how prospective and current employees perceive the organisation as a place to work. A strong careers page can lead to cost savings by reducing turnover and recruitment costs.

A company’s career page is often one of the first places potential employees will look to learn more about the company and what it has to offer. As such, it is essential that the career page be up-to-date and informative. In addition to providing an overview of the company and its culture, the career page should also highlight any open positions and list the qualifications and experience required for each role.

By taking the time to create a well-designed career page, companies can ensure that they are making a positive impression on potential employees and helping to attract top talent. Conversely, a poorly designed or outdated career page can reflect poorly on the company and dissuade potential employees from applying before they’ve even looked into your organisation in greater detail. So, taking the time to create a highly optimised, informative and engaging career page is a key part of any strong employer branding strategy.

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9 careers page best practices

Here are 9 best practice career page ideas:

1. Give an overview of what the company does

The first thing that prospective employees want to know is what the company does. Use your careers page to give a brief overview of your company’s products, services, and/or mission. This will help potential employees get a better understanding of who you are and what you do, and it will also give them a sense of whether or not they would be a good fit for your organisation.

2. Highlight employment benefits and perks

Make sure to highlight any employment benefits and perks on your careers page. These include health insurance, retirement plans, flexible work hours, work from home, paid time off etc. This is a great way to show prospects that you care about your employees and that you are willing to invest in their well-being. It is also a good way to differentiate your company from others who may not offer the same benefits and perks.

3. Include employee video testimonials

Video testimonials from current and former employees are a great way to show prospects what it is like to work for your company. It also creates a more personal connection with the viewer and helps to build trust. When you create employee-generated videos for employer branding, you can greatly influence a potential employee’s opinion of your company and decision to apply for a job. This is because showing -not telling- what your company culture is like through employees’ voices will be more relatable and trustworthy to prospects. So, don’t hold back on putting your employees at the forefront of your employer brand.


4. Incorporate the company’s social media

Using social media for employer branding is also a great strategy. These platforms are great tools to connect with potential employees and give them a behind-the-scenes look at your company. Be sure to incorporate social media into your careers page by including links to your company’s profiles on various platforms. You can also include social media feeds on your page so that prospects can see what you’re posting in real-time. This is a great way to show off your company culture and engage with potential employees on a more personal level.

5. Ensure an easy-to-follow, engaging layout

Your careers page should be easy to navigate and understand, so UX design can be extremely helpful when it comes to creating an engaging and user-friendly layout. All of the information should be clearly laid out and easy to find. The page should also be visually appealing so that it holds the reader’s attention. In addition, make sure to use engaging language throughout the page so that potential employees are inspired to learn more about your company and what it has to offer.

6. Show what life is like at your company

Your careers page is the perfect place to show what life is like at your company. You can do this by sharing photos and videos of your employees working, socialising, and having fun. This will give prospects a real insight into what it is like to work for your company and whether or not they would fit into the culture. It is also a great way to show off your company’s personality and make your page more engaging.

7. Tell the company story

Your careers page is also a great place to tell your company’s story. You can also use this space to share how your company started and what it has achieved since then. This can include information about your company’s history, mission, and any awards or recognition it has received. You can also use this section to share your company’s vision for the future. This is a great way to engage potential employees and show them what your company is all about and how it has evolved - and is evolving- over time.

8. Include the company values

Your company values should be front and centre on your careers page. This is because they are a key part of what makes your company unique and they will help to attract like-minded employees. Be sure to list your values prominently on the page and explain how they guide everything you do as a company. You can also use this section to share how you live your values in the workplace. For example, if one of your values is sustainability, you can share how you have introduced sustainable practices into the workplace.

This can include details of your environmental initiatives and how these have benefited your employees and the planet. This is a great way to show potential employees that your company is committed to its values and that they are more than just words on a page.

9. Ensure consistent brand messaging throughout

It is important to ensure that your employer brand is consistent across all of your channels. This means using the same language, tone, and visuals throughout. This will help to create a cohesive and recognisable brand that potential employees will remember. It is also important to make sure that your careers page is kept up-to-date with the latest company news so that prospects are always aware of what is going on. This can include sharing news about any new products or services you are launching, as well as any company milestones or achievements.

Best career page examples

All in all, a well-crafted careers page is an essential part of any company’s branding strategy. You can use it to attract talented and like-minded employees, showcase what life is like at your company, and share your company values and story. In order to create a successful careers page, it is important to ensure that your brand messaging is consistent across all channels, that the layout is easy to follow and engaging, and that you include photos and videos of your employees in action.

If you want to make sure that your careers page stands out from the competition, consider using other interactive elements such as social media feeds. With all this in mind, you can create a careers page that will help you to attract the best talent and build a strong employer brand.

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