Building an authentic Employer Brand through employee voices
28 Sep, 2023
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As we’re going into holiday season, Seenit and its customers are leveraging our platform to bring together and highlight this year’s remote celebrations through the power of User-Generated Video (UGV). There is no doubt Christmas is going to be different this year and with the current events and their coverage, it’s easy to lose sight of all the positive things around us. This is why Seenit decided to run a Christmas From Home 2020 video story with one simple question to answer: “What does Christmas mean to you?”
To promote a sense of togetherness while we’re apart. User-Generated Video can be used to bring people together globally. It gives everyone a voice, and allows people to share their own experiences and opinions in a way that is unique to them and at the same time collaborative and inclusive when bringing those voices together.
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This should be a clear, easy-to-understand summary of the Story. Therefore we decided to go for: “Christmas from home”
What’s more authentic than a video message to contributors explaining what they need to do? This is the time to really hammer home what the purpose of the Story is, and get the contributors excited to be a part of it.
Contributors are more likely to take part in a Story if the introduction is simple, with a clear instruction as to what they need to do, and how the footage is going to be used.
Here’s how we encouraged contributions to participate:
Check out the final piece below. 👇
For this project we managed to collected 54 clips from 12 contributors
It is proven that professionally shot video is 4x more engaging than traditional forms of media like emails and blogs. Additionally we found that UGV can be up to x3 more engaging than that. So what are you waiting for? Make your content stand out and start your UGV journey today!
Join some of the world's largest enterprises already using Seenit to create employee-generated content.
28 Sep, 2023