The AI and Employer Brand Showdown
13 Mar, 2024
Marketers at start-ups and challenger brands were time-poor, cash-constrained and struggling to engage audiences online even before COVID-19.
Now crowded digital channels are even busier, consumers more sceptical, and brands forced to become more creative and agile to keep up with the relentless pace of change. User-generated video (UGV), films co-created by fans about the brands they love, provide one of the biggest opportunities for organisations to stand out from the crowd. Research shows this format is more trusted, considered more authentic, and delivers higher levels of engagement than other forms of content.
We are hosting this exclusive User-Generated Video Masterclass with Pimento.
CEO and Founder
With a background in documentary and production, Emily founded Seenit with a mission to create a more open, human and inclusive world through the power of collaborative storytelling. With the belief that everyone has a story worth telling, and an opinion worth contributing, she has built a platform to enable any organisation to co-create User-Generated Video with their own employees, amplifying the voices of those most knowledgeable and passionate about a subject or situation. Seenit today is working across the UK, Europe and US powering stories for customers such as Amazon, Citi Bank, and Sky.
In his six years at Seenit, Ed has helped out with all things product and marketing, from content creation to go to market planning. Having previously worked agency-side, Ed brings experience in product, content marketing, and video production.