Year in Review

Top User-Generated Resources 2021

We started 2021 amid a lockdown cocoon, only braving the arctic temperatures and outside world for the weekly shop and a takeaway pint. As spring approached, we emerged as beautiful butterflies, ready for the real world and embracing life again. We were allowed to see loved ones, hug again, visit the office and even order a drink without needing a ‘substantial meal’. We also spoke to over 30 industry experts throughout 2021 and gained tremendous amounts of insights into what is going on in the world of Employer Brand, Storytelling, Talent Attraction and more.

Best of 2021

We thought that there was no better way to kick the holiday season off than with our very own 12 days of Christmas to get everyone in the festive spirit. Please, sing along if you know the words!


On the first day of Christmas, Seenit gave to me...

Steve Clayton in a Microsoft tree

We were joined by Steve Clayton, former Chief Storyteller at Microsoft. We found out how Employee-led Storytelling has helped drive and embed culture change within one of the most powerful companies on the planet. We got an exclusive insight into life at one of the largest organisations in the world and how Microsoft embarked on a new era of trust and authenticity.

On the second day of Christmas, Seenit gave to me...

UGV with Graeme Smillie

Earlier this year we were joined by Graeme Smillie, Head of Creative, Data and media services at the financial services firm Tilney Smith & Williamson. As a new customer of Seenit, we discussed how to get started on your User-Generated Video journey and tips and tricks to guarantee success.

On the third day of Christmas, Seenit gave to me...

Three Employer Brand experts

Seenit’s CEO, Emily Forbes, was joined by Helen Durkin, Senior Employer Brand Program Manager at, Adam Sunman, Global Employer Brand at Walgreens Boots Alliance, and Joey Price, CEO of Jumpstart:HR and host of the ‘Life, and Coffee’ podcast. Our panel dove into the impact of covid-19 on Employer Brand priorities, what messages and content are attracting people most, and the big ‘no-no’s of Employer Brand.

On the fourth day of Christmas, Seenit gave to me...

Diverse and global workforces

Sarah Robertson gave us her best tips and tricks on using people-powered Storytelling for inclusivity and engagement, the future of corporate Storytelling and best practices around addressing bold social topics through Storytelling.

Listen now and get ahead of your 2022 strategies!

On the fifth day of Christmas, Seenit gave to me...

The Storytellinnnnng Awaaaaards

The Seenit Storytelling Awards highlighted companies and individuals leading the User-Generated Video movement and celebrated the very best UGV content that's been produced this year. Take a look at some of the award winners!

On the sixth day of Christmas, Seenit gave to me...

Storytelling Summit highlights

The Seenit Storytelling Summit brought together the most prominent names and brightest minds in Storytelling to share their success stories, how it's going, how it started and how you can do it. Listen to the likes of MTV, Expedia, Crisis + more for exclusive insights today.

On the seventh day of Christmas, Seenit gave to me...

Employee Engagement with Amazon

Since partnering with Seenit, Amazon has seen increased engagement with their Employer Brand campaigns across the board. ‘Business as usual is very much about empowering employees – helping people to tell their story and share their experiences’, explains Matt Sharp in a webinar with Seenit

On the eigth day of Christmas, Seenit gave to me...

Vodafone Employee Voice

Seenit has helped Vodafone tell some incredible stories, and successfully engage their people both internally and externally. Learn how they have created over 1900 pieces of content with 200+ creators in over 25 global markets today.

On the ninth day of Christmas, Seenit gave to me...

Crowdsourced reviews and testimonials

Moshi uses Seenit to crowdsource reviews and testimonials from their global base of customers to attract new users who face the same challenge every night; putting their children to bed.

We'd call that a Christmas miracle!

On the tenth day of Christmas, Seenit gave to me...

Exclusive Employer Brand Insights

We have all had to spend more time online over the last few years, forcing traditional processes and industries to change their ways. 

In part 1 of 2 in our The State of Employer Brand 2021 report, we dove into what employer brand is, some recruitment stats we think you’d like to know, and how to show your employer brand to the inside and the outside world.

On the eleventh day of Christmas, Seenit gave to me...

Looking 'inside the box' with Harrods & Camelot

We sat down with Raj Basi, Digital Content and Engagement at Harrods and Kat Ogunsanwo, Internal Communications and Employer Brand Manager at  Camelot. We chatted about company values,internal communications and how they can increase employee engagement and help to build strong Employer Brands. 

On the twelfth day of Christmas, Seenit gave to me...

1,000+ employees thoughts and insights

We surveyed over 1,000 full-time employees from all seniority levels to understand how they feel about employee engagement post-pandemic, how companies are engaging with their employees, and what’s attracting them to new roles.