The Future of Internal Communications
Internal Communications
20 mins
Written by Clélie Protopapas
15 Feb, 2023 – 7 mins read
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Written by Clélie Protopapas
15 Feb, 2023 – 7 mins read
A high level of employee engagement is crucial for the productivity of the team and each member. Employee engagement improves the workplace culture, reduces turnover, builds better colleague and customer relationships and impacts profits. Companies that have high employee engagement are up to 21% more profitable.
Effective internal communication is one of the best ways to improve employee engagement. But, while remote and hybrid working makes internal communication and engagement all the more challenging, internal communication videos are an accessible and cost-effective tool for employees and employers. Video is a powerful communication tool for delivering internal messages about all kinds of information within seconds. In fact, it’s said that if a picture is worth a thousand words, a one-minute video is worth 1.8 million words.
In this blog, we’ll look at everything you need to know about how you can improve employee engagement through internal communication videos.
Internal communication videos can help businesses of all sizes capture their workforce’s attention, maintain engagement, provide the tools they need to do their jobs and collaborate effectively in a secure and accessible way. Here are five compelling reasons why your organisation should harness the power of video for your internal communications and employee engagement:
Video is the most engaging type of content. The combination of sound, movement and text means that videos can offer much more information in a shorter amount of time. Videos don’t just grab people’s attention, but they keep it too. People’s brains can process visuals far more quickly than when reading text. Our brains also love stories and will elicit strong emotional responses to what we see and hear. Over half of people (55%) will give their full attention to videos; they will also retain 95% of the information provided in a video compared to just 10% when reading text.
Unlike other communication and employee engagement methods which are often perceived as faceless and generic (such as email), internal communication videos are far more personal. People are more likely to react favourably to videos than written communication which can often lack emotion, sincerity and the right tone and meaning. Through video, people can experience additional layers to the message and better understand what is being said.
With more people working remotely than ever, employees may have less contact with management teams. This can adversely impact engagement, productivity and a sense of trust within the organisation. Videos allow you to promote your company’s authenticity by showing the real people behind the organisation. Recorded CEO interviews and management video calls can help demonstrate authenticity.
As humans, we generally take in most data visually, so delivering team employee training through video can boost employees’ learning experience. Videos can convey the same amount of information as in a text-based format but deliver the information more concisely and engagingly. While text relies on specific word choices, description and correct punctuation to convey everything it needs to, video can use audio, text and images. Video can cater to most learning styles, is available on demand and can be paused or rewound easily to ensure everything is understood.
Internal communication videos can be shared easily on both ends of the conversation via a clickable link, helping companies spread their message and reach people in their preferred places. Videos are also compatible with most communication channels, including employee social platforms, email and company intranets. Once shared, you can evaluate valuable analytics, such as how many people clicked the link and how many watched the video to the end.
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Here are some ten examples of the types of internal communication videos you should consider using to boost employee engagement in your workplace:
Recruitment videos offer an effective way to showcase your company’s culture and values to prospective employees. These videos can include current employees discussing their roles and experience working in the organisation. Getting employees involved in recruitment videos can make them feel trusted, valued and appreciated — a powerful way to boost employee engagement. It also helps you create interesting and engaging videos that appeal to potential talent.
Onboarding videos provide an engaging and fun way to welcome new hires to the company and are much more uplifting than a standard email. Recording answers to frequently asked questions and creating video walkthroughs can help new employees quickly get up to speed. Consider adding a call to action to encourage them to reach out if they have any questions or feedback, which can strengthen employee trust and internal communications from the offset.
Video can make training much more fun, memorable and interactive. Training videos boost employee engagement, enhance information retention and help you keep costs down. You can use screen capture videos to demonstrate new features, walk staff through a new process or train them on a new piece of software. It means that your in-house experts only have to explain things once, while employees can revisit the information as and when they need to.
You can use introduction videos to show new and existing employees your company culture and vision, give prospective employees an idea of what it’s like to work at your organisation or introduce new employees to the team. Video can give people a good sense of what your company is about in a way that text or still photographs could never convey.
Sharing leadership messages help build and strengthen connections between company leaders and employees. These videos can help communicate the company’s values and vision or provide the latest updates on company news and developments. Leadership videos can also be used as a way for leadership teams to show they value their employees, especially around the holiday season. There are plenty of holiday video ideas where leadership teams can boost their messaging and increase employee engagement.
Employee recognition is an important feature of employee engagement. Recognising employees’ achievements and showing gratitude on behalf of the company encourages people to feel a sense of pride in their work and in their colleagues. Recognition videos can include a short summary of the employee’s achievements and a brief thank-you message from a member of the leadership team acknowledging their hard work and positive impact on the business. The video can even feature the employee explaining their achievement and how they were able to reach it.
If the company has reached an important milestone or achieved something special, you can share it with everyone via a celebration video. The company may have reached a certain number of years in business, won an award or broken its own or an industry record. Sharing and celebrating these achievements among your team can greatly boost employee engagement.
Internal communication videos make it easy and effective to communicate important information and announcements across the company. It might be an update on a product launch, about a closed deal or a new advertising campaign. Announcement videos can also be used as a way to remind staff to use up their annual leave entitlement before the end of the year or update or remind them about certain company policies. These videos allow employees to get up to speed on essential information when they have time to do so without interruptions disrupting their workflow. It can be particularly valuable for remote employees, especially those working in different time zones.
If important events are coming up that team members need to know about, whether it’s product launch events, training opportunities or team building events, video is a very effective employee communication tool to get the information to your workforce. Similarly, you can use video to share details of events that have taken place. Training exercises, presentations, webinars, and Q&A sessions can be recorded or live-streamed and shared across the organisation for employees to view who couldn’t attend in person to ensure everyone is in the loop and feels connected.
Similar to event summary videos, you can use project summary videos to inform different teams across the organisation of the latest project updates, including business impact and results. You can use these videos to walk teams through the main project points and key takeaways while also providing an opportunity to give recognition to employees for a job well done and help reduce silos in the workplace.
Internal communication videos are a powerful tool for employee engagement. They can help to enhance employee well-being and morale, drive job satisfaction, and increase productivity and profitability. There’s no time like the present to transform your internal communications strategy with video. Get started today and join some of the world’s biggest organisations that are already finding success by using Seenit to create their internal communication videos.
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