Employer Brand KPIs mini guide
Employer Branding
12 min
Creating with your community to grow your social channels
Join Rebecca Ladbury, Communications Specialist at TIME’S UP UK for a conversation with Lauren Von Stackelberg, Global Head of Inclusion and Diversity at Expedia on harnessing the power of social good storytelling through social media.
What we will cover:
• The importance of storytelling for driving awareness for a social cause
• How impactful storytelling can grow your social channels
• The impact of creating with your community to engage your community
Rebecca Ladbury
Communications Specialist at Time's up UK
Rebecca is a communications specialist with over twenty years experience running national and international communications campaigns in global health and development working with a range of UN agencies, DFID, Promundo, South African Medical Research Council, the Sexual Violence Research Initiative and a host of other national and international NGOs. Rebecca’s communication experience also covers issues-led arts and contemporary culture, science and technology, working with TIME’S UP UK, the British Council,The Royal Opera House, The Royal Literary Fund, Channel 4 Television, Watershed, and others. At the start of 2009 Rebecca set up Ladbury, a dynamic communications consultancy.
Modertator: Lauren von Stackelberg
Global Head of Inclusion and Diversity at Expedia
Lauren is an entrepreneurial leader and Forbes 30under30 listmaker with experience as Expedia Group’s first Global Head of Inclusion & Diversity, J.P. Morgan’s founding Head of Female Client Strategy, Founder of a micro-fund in Ghana, Co-Founder of The WealthiHer Network, Trustee of Founders4Schools and Chair of Foreign Sisters.
