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Resources > Reports & eBooks > Video Production

12 User-Generated Video applications for your business

In this guide, we will look at some of the different ways large brands are scaling up and diversifying their communications by using UGV in a variety of areas to amplify their messaging and communicate in a more inclusive and authentic way.

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eBook
Video Production
14 min
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About this eBook

The ubiquity of content available online has created a new world of crowded digital channels and sceptical consumers. In order to stay relevant and competitive, brands are having to diversify their communications and be more creative, agile and - most importantly - honest in the way they tell their stories.

One of the best ways to stand out is by leveraging the full potential of User-Generated Video (UGV).

The possibilities are almost endless. UGV can be a thread that runs through your entire company, connecting colleagues, customers and wider audiences wherever they might be in the world.

Research shows that UGV is:

  • More trusted
  • More authentic
  • More engaging

than most other forms of content. It is also simple and cost effective to produce. The key is to wrap UGV into your wider communications strategy while staying ‘on brand’ and keeping content crisp and compelling.

What’s included

UGV applications for:

  1. Internal, external and leadership comms
  2. Employer Branding and Recruitment
  3. Marketing and Events
  4. Employee engagement, CSR and D&I
  5. HR, Wellbeing and Remote working

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