Social Good Storytelling that Generates ROI

About this eBook

People-powered storytelling is proving to be one of the most effective tools in bringing about long-awaited change. 

Of course, it won’t happen overnight. But, the more we seek to challenge societal issues and keep the conversation alive through authentic storytelling, the more the message filters through.

With 14 power talks, an interactive workshop and virtual networking opportunities, the Seenit Storytelling Summit delved into the value of storytelling for social good in business. As with all storytelling projects, we started by getting great people in the room. The speaker list for the summit comprised a diverse collection of leaders in this space, including Amazon, Appear Here, RELX, ViacomCBS, TIME’S UP UK, Crisis, and Made In Her Image.

Rather than telling them what we wanted to hear, we did as we would with any crowd-sourced campaign: we let the people tell us their story. The result outstripped expectations: more than a series of talks, the summit was a vibrant collage of insights, advice, and examples of storytelling for social good. 

In this guide, we explore the key themes and takeaways from the summit.