Humanise the consumer

About this eBook

Overview 🎉

People who work in marketing have always known that ‘Content is King’. So much so, they have resorted to creating content out of, well, everything. Stories are cut up, regurgitated, and repackaged for social media. Success is measured by leads generated, click-throughs, and consumers moving through funnels.

In this mini-guide, we will look at how marketing teams can reconnect with their audiences, not just as consumers or marketing personas, but as other human beings.

What’s included? 💥

• In this strange new world of lockdown loneliness, consumers are craving human connection.
• Learn how marketing teams can reconnect with their audiences.