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Project Template

Pride

To help you spotlight and celebrate the LGBTQI+ community within your organisation, and share stories and celebrations throughout the month of Pride.

Think about how you can use the content captured in this project throughout the month. Sweat your assets and create a schedule of content and series to boost engagement with your audience.

 

Key information

Standard

June

1+ people

Instagram, LinkedIn, TikTok, YouTube, Internal Channels, Intranet

Icon/Bookmark

Softer engagement

Stages

Awareness

Reputation

Employee Engagement

Advocacy

Video outputs

Hero video

Cutdowns

Final video

The template

Celebrating Pride month

What is this project about?
Hello team! As we celebrate Pride Month, we're creating a special video featuring contributions from you—our amazing employees. Share your stories, experiences, and messages of support for the LGBTQ+ community.

In this brief, you’ll find guidelines on how to submit your video clips, what to share, and tips to make your content shine. Let's come together and show our pride!

What do I need to do?

  1. Messages of Support: Express support for the LGBTQIA+ community.

  2. Allyship: Share how to be a good ally.

  3. Pride Celebrations: Show how you celebrate Pride.

  4. Favourite Moments: Talk about a memorable Pride event AND show us - if you are happy to share your favourite moments we'd love to see them.

How do I upload?
This is the Seenit platform that we'll be using to film, upload and edit your clips. There is a list of questions below called "Scenes" - select the scene with your job title included and film your answer.

What next?
We will use the uploads received to create a video celebrating Pride to be share internally and across social media!

Story closes in 10 days

Film in landscape

Keep clips under 3 mins

Please choose a scene to upload to

1
Introduce yourself - name, role, location
2
Why is Pride important in [insert year], and how will you be celebrating?
3
What does this year’s theme mean to you?
4
What does allyship mean to you?
5
In under 1 minute, tell us your Pride story: The past, the present and your hopes for the future
6
Show us! Please share any videos and photos from this year’s celebrations (and previous years if you have them)

Give this template a try

Use template

Top tips for running this project:

  1. 🏳️‍🌈 Engage your LGBTQIA+ community: reach out to ERG's, ask them for their ideas on creating this project
  2. 📍Purpose and Message: What do you want your viewers to take away and learn from this video?
  3. 🗣️ Gather feedback from contributors: Engage them in the feedback process

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