Awareness

Whether recruiting or attracting attention to your brand, this stage is crucial. Prospective employees may encounter your organization through job postings, social media, career fairs, etc., so it's important to have a broad content spread across these channels. Target your content to where your audience is online.

The awareness stage aims to create a positive brand impression, generate interest among potential candidates, and encourage them to consider applying. Include referrals and alumni to boost word-of-mouth and online buzz, especially with a strong social media strategy.

Checklist

What you should have in place at this stage:

  • Regularly posting employee-led content on socials
  • Employee stories on your career site
  • Encourage employee advocacy, including posting on their own social media.
  • Create content featuring a broad sample of your workforce

Channels you should be using:

  • Company LinkedIn
  • Employee’s LinkedIn
  • Careers pages
  • Instagram, TikTok, YouTube

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