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Project Template

Celebrating Lunar New Year

Lunar New Year is the most important holiday in the Chinese calendar, and it is also widely celebrated in other South East Asian countries.

Use this template to showcase how your company and colleagues explore the spirit and cultural significance of Lunar New Year. Encourage your colleagues to share their traditions, personal stories and give us an insight into their festivities!

Key information

Standard

January

1 - 12 people

Internal Channels, Instagram, LinkedIn, TikTok

Stages

Awareness

Reputation

Advocacy

Use this template

The template

Celebrating Lunar New Year

What is this project about?
We are celebrating the Lunar New Year and would love for you to share all of your favourite moments! Tell us about your traditions, share your personal stories, show us your recipes and spread the joy this Lunar New Year!

What do I need to do?

  • Capture the vibrant atmosphere.

  • Interview colleagues and gather personal stories.

  • Highlight traditional customs and details.

  • Include diverse perspectives.

  • Showcase traditional food being prepared and enjoyed.

How do I upload?
This is the Seenit platform that we'll be using to film, upload and edit your clips. There is one filming instruction below called a "Scene" so please film your nomination and upload below!

What next?
We’ll be taking contributions and turning them into a final cut, the video will be shared both internally and on Linkedin.

Thanks for being part of this video and for being part of an amazing year!

Story closes in 21 days

Film in any

Keep clips under 30s

Please choose a scene to upload to

1
Say hello! And tell us your first name and job title
2
What are some early memories you have of Lunar New Year?
3
What does Lunar New Year mean to you and your loved ones?
4
Can you share any traditions or things you do every year? Food you cook etc.
5
Are there any lessons or experiences from the previous lunar year that you hope to carry forward into this one?
6
Sign off with any good wishes you have for your colleagues, friends and family for this Lunar New Year
7
B-Roll: Show us your traditions! The food you make, the family and friends you celebrate with, fireworks - everything

Give this template a try

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Top tips for running this project:

  1. 🎉 Capture the vibrant atmosphere by taking photos and videos of the sights and sounds.
  2. 🧧 Food plays a central role in Lunar New Year celebrations. Capture traditional dishes being prepared and enjoyed by your family and friends.
  3. 🐉 Highlight traditional customs, such as dragon and lion dances, fireworks, and family gatherings.

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