Advocacy

At this stage, the focus is on empowering employees to become advocates for your organisation. Leveraging their positive experiences can enhance your brand, attract talent, and drive growth.

Advocates promote your organisation's reputation and build a strong culture. Involving employees in communications and encouraging them to post on personal channels boosts engagement and reach.

Checklist

What you should have in place at this stage:

  • Strong connections with your ERGs
  • Encourage employee advocacy, including posting on their own social media.
  • Create content featuring a broad sample of your workforce
  • Posting regular employee led content to socials

Channels you should be using:

  • Company LinkedIn
  • Employee’s LinkedIn
  • Careers pages
  • Socials - Insta, TikTok, YouTube
  • Business messaging platforms (Slack, Teams etc.)
  • Internal office screens

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