B-Roll: Commute/Journey
Stock
Softer engagement
Consideration
In the consideration stage, candidates actively evaluate your organisation as a potential employer, assessing alignment with their career goals, values, and aspirations. Having already moved through the awareness and reputation stages, they now scrutinise your EVP.
Highlight your values, work style, and team dynamics through video content. This stage is crucial for showcasing your strengths as an employer and convincing candidates that your organisation is the right choice.
Checklist
What you should have in place at this stage:
- Authentic stories that reflect your culture and values
- Realistic content about working at your company, allowing candidates to evaluate their fit and opt out if necessary
- A broad selection of content featuring a diverse group of contributors
Channels you should be using:
Projects you could run
Meet the Engineering Team
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Driving strategy
Meet the Marketing Team
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Driving strategy
Meet the Product Team
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Driving strategy
Meet the Sales team
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Driving strategy
Post-Event Wrap Video
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Softer engagement
'Things that just make sense' trend
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Softer engagement
Your recruitment process explained
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Driving strategy
Meet the Grads
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Driving strategy
Pre-Event Hype Video
Multi Contributor
Driving strategy
Attracting the right talent for your roles
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Driving strategy
Client/candidate follow up video
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Driving strategy
POV trend - Day in the Life
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Driving strategy
Office Tours
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Driving strategy
World Youth Skills Day
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Softer engagement
Interview tips
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Driving strategy
National Pet Day
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Softer engagement
International Day of Happiness
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Softer engagement
We're hiring
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Driving strategy
Earth Day
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Softer engagement