Consideration

In the consideration stage, candidates actively evaluate your organisation as a potential employer, assessing alignment with their career goals, values, and aspirations. Having already moved through the awareness and reputation stages, they now scrutinise your EVP.

Highlight your values, work style, and team dynamics through video content. This stage is crucial for showcasing your strengths as an employer and convincing candidates that your organisation is the right choice.

Checklist

What you should have in place at this stage:

  • Authentic stories that reflect your culture and values
  • Realistic content about working at your company, allowing candidates to evaluate their fit and opt out if necessary
  • A broad selection of content featuring a diverse group of contributors

Channels you should be using:

  • Job Boards
  • Job Descriptions
  • Company LinkedIn
  • Careers Page
  • Recruiters LinkedIn and Outreach

Projects you could run

National Pet Day

Multi Contributor Softer engagement

'Things that just make sense' trend

Single Contributor Softer engagement

Your recruitment process explained

Multi Contributor Driving strategy

Meet the Grads

Multi Contributor Single Contributor Softer engagement

Pre-Event Hype Video

Multi Contributor Driving strategy

Attracting the right talent for your roles

Multi Contributor Single Contributor Driving strategy

Client/candidate follow up video

Single Contributor Driving strategy

POV trend - Day in the Life

Single Contributor Multi Contributor Driving strategy

Office Tours

Multi Contributor Driving strategy

World Youth Skills Day

Multi Contributor Softer engagement

Interview tips

Single Contributor Driving strategy

International Day of Happiness

Multi Contributor Softer engagement

We're hiring

Multi Contributor Single Contributor Driving strategy

Earth Day

Multi Contributor Softer engagement

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