B-Roll: Commute/Journey
Stock
Softer engagement
Reputation
The reputation stage follows awareness, where potential employees become familiar with your organisation and form opinions about it. This stage is crucial for influencing candidates' decisions to pursue opportunities with you, building on your awareness efforts.
Culture-led content is key here, highlighting various perspectives and specialisms within your business. This stage aims to shape candidates' perceptions and position your organisation as an attractive workplace. A positive reputation can attract top talent and improve employee retention.
Checklist
What you should have in place at this stage:
- Strong connections with your ERGs
- A consistent social media posting schedule
- Content that features a broad section of your workforce
Channels you should be using:
Projects you could run
Meet the Product Team
Multi Contributor
Driving strategy
Post-Event Wrap Video
Multi Contributor
Softer engagement
Which value best represents you?
Single Contributor
Multi Contributor
Driving strategy
World Environment Day
Multi Contributor
Softer engagement
Team awards or recognition
Single Contributor
Driving strategy
Celebrating Lunar New Year
Multi Contributor
Softer engagement
The "of course we're..." trend
Multi Contributor
Softer engagement
World Youth Skills Day
Multi Contributor
Softer engagement
International Women's Day - TikTok style
Multi Contributor
Softer engagement
Employee Spotlight
Multi Contributor
Driving strategy
A Day in the Life
Multi Contributor
Single Contributor
Softer engagement
Pride
Multi Contributor
Softer engagement
Breast Cancer Awareness
Multi Contributor
Softer engagement
Black History Month
Multi Contributor
Softer engagement
Mental Health Awareness Week
Multi Contributor
Softer engagement
Earth Day
Multi Contributor
Softer engagement
Leadership Q&A
Multi Contributor
Driving strategy