Reputation

The reputation stage follows awareness, where potential employees become familiar with your organisation and form opinions about it. This stage is crucial for influencing candidates' decisions to pursue opportunities with you, building on your awareness efforts.

Culture-led content is key here, highlighting various perspectives and specialisms within your business. This stage aims to shape candidates' perceptions and position your organisation as an attractive workplace. A positive reputation can attract top talent and improve employee retention.

Checklist

What you should have in place at this stage:

  • Strong connections with your ERGs
  • A consistent social media posting schedule
  • Content that features a broad section of your workforce

Channels you should be using:

  • Company LinkedIn
  • Employee’s LinkedIn
  • Careers pages
  • Instagram, TikTok, YouTube

Projects you could run

Which value best represents you?

Single Contributor Multi Contributor Driving strategy

World Environment Day

Multi Contributor Softer engagement

Team awards or recognition

Single Contributor Driving strategy

Celebrating Lunar New Year

Multi Contributor Softer engagement

The "of course we're..." trend

Multi Contributor Softer engagement

World Youth Skills Day

Multi Contributor Softer engagement

International Women's Day - TikTok style

Multi Contributor Softer engagement

Employee Spotlight

Multi Contributor Driving strategy

A Day in the Life

Multi Contributor Single Contributor Softer engagement

Pride

Multi Contributor Softer engagement

Breast Cancer Awareness

Multi Contributor Softer engagement

Black History Month

Multi Contributor Softer engagement

Mental Health Awareness Week

Multi Contributor Softer engagement

Earth Day

Multi Contributor Softer engagement

Leadership Q&A

Multi Contributor Driving strategy

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